--- title: "Disney+ vs Philo: Which is searched more?" description: "Is Disney+ or Philo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streaming services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/disney-plus-vs-philo" publisher: "Brandwave" --- # Disney+ vs Philo: Which is searched more? Is Disney+ or Philo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streaming services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Disney+ and Philo - **Competitive set**: Streaming services - **Market**: Global - **Month measured**: Sep 2026 - **Disney+ Share of Search**: 10.1% - **Philo Share of Search**: 0.03% ## Is Disney+ or Philo more popular in search? - In September 2026, Disney+ had more branded searches than Philo among streaming services worldwide. Disney+ had about 13.6 million branded searches, while Philo had 40,500. Disney+ made up 10.1% of all streaming service searches we track, and Philo accounted for 0.03%. - Disney+ was ahead of Philo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Disney+’s share of searches among streaming services worldwide moved from 11.8% to 10.1%, and its estimated monthly branded searches moved from 16.6M to 13.6M. - Across the 12 months ending September 2026, Philo’s share of searches among streaming services worldwide moved from 0.04% to 0.03%, and its estimated monthly branded searches moved from 60.5K to 40.5K. ## Top streaming services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Disney+ appeared in all five answers. Philo was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Disney+ was listed before Philo in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Netflix | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | HBO Max | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Disney+ | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Hulu | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Prime Video | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | YouTube TV | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Apple TV | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Sling TV | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Philo | 9th | 0 of 3 | 2 of 2 | 2 of 5 | | Fubo | 10th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about streaming services - Asked ChatGPT "Which streaming service should I use?": 1. Netflix, 2. HBO Max, 3. Hulu, 4. Disney+, 5. Prime Video, 6. YouTube TV - Asked ChatGPT "What are the best streaming services?": 1. Netflix, 2. HBO Max, 3. Disney+, 4. Hulu, 5. Prime Video, 6. Apple TV, 7. YouTube TV, 8. Fubo - Asked ChatGPT "What's the best streaming service for movies and shows?": 1. Netflix, 2. HBO Max, 3. Disney+, 4. Prime Video, 5. Apple TV, 6. Hulu - Searched Google, AI Overview "streaming services": 1. Netflix, 2. HBO Max, 3. Disney+, 4. Prime Video, 5. Apple TV, 6. YouTube TV, 7. Hulu, 8. Sling TV, 9. Philo - Searched Google, AI Overview "tv streaming service": 1. YouTube TV, 2. Hulu, 3. Sling TV, 4. Philo, 5. Disney+ Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for streaming services worldwide in September 2026? - In September 2026, Disney+ lost share of searches among streaming services worldwide, from 12.6% to 10.1%. - Estimated monthly branded searches for Philo worldwide fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026. ## Month by month | Month | Disney+ estimated searches | Disney+ Share of Search | Disney+ rank | Philo estimated searches | Philo Share of Search | Philo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 16.6M | 11.8% | 2 | 60.5K | 0.04% | 10 | | Nov 2025 | 16.6M | 11.5% | 2 | 60.5K | 0.04% | 10 | | Dec 2025 | 16.6M | 10.6% | 2 | 49.5K | 0.03% | 10 | | Jan 2026 | 16.6M | 10.3% | 2 | 60.5K | 0.04% | 10 | | Feb 2026 | 13.6M | 10.3% | 2 | 49.5K | 0.04% | 10 | | Mar 2026 | 16.6M | 12.1% | 2 | 49.5K | 0.04% | 10 | | Apr 2026 | 13.6M | 10.1% | 2 | 49.5K | 0.04% | 10 | | May 2026 | 13.6M | 10.3% | 2 | 49.5K | 0.04% | 10 | | Jun 2026 | 13.6M | 10.2% | 2 | 49.5K | 0.04% | 10 | | Jul 2026 | 13.6M | 10.5% | 2 | 49.5K | 0.04% | 10 | | Aug 2026 | 16.6M | 12.6% | 2 | 49.5K | 0.04% | 10 | | Sep 2026 | 13.6M | 10.1% | 2 | 40.5K | 0.03% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Disney+’s and Philo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Disney+**: Measured on the search term “disney plus”. - **Philo**: Measured on the search term “philo tv”. - [Disney+ profile](/demand/global-en/brands/disney-plus) - [Philo profile](/demand/global-en/brands/philo) - [All streaming services worldwide](/demand/global-en/categories/streaming-services): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Disney+ or Philo more popular in search? In September 2026, Disney+ had more branded searches than Philo among streaming services worldwide. Disney+ had about 13.6 million branded searches, while Philo had 40,500. Disney+ made up 10.1% of all streaming service searches we track, and Philo accounted for 0.03%. ## Cite this page Brandwave. "Disney+ vs Philo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/disney-plus-vs-philo This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/disney-plus-vs-philo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.