---
title: "Disney+ vs Netflix: Which is more popular by branded search?"
description: "Which is more popular in search, Disney+ or Netflix? Compare estimated monthly branded-search demand and Share of Search inside the Video streaming services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/disney-plus-vs-netflix"
publisher: "Brandwave"
---

# Disney+ vs Netflix: Which is more popular by branded search?

Which is more popular in search, Disney+ or Netflix? Compare estimated monthly branded-search demand and Share of Search inside the Video streaming services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Disney+ and Netflix
- **Competitive set**: Video streaming services
- **Market**: Global
- **Month measured**: Aug 2026
- **Disney+ Share of Search**: 13.8%
- **Netflix Share of Search**: 69%

## Which is more popular in search, Disney+ or Netflix?

- In August 2026, Netflix had more branded searches than Disney+ among video streaming services worldwide. Netflix was estimated to have 83.1M branded searches compared to Disney+’s 16.6M, and held a 69% Share of Search versus Disney+’s 13.8%.
- Netflix was ahead of Disney+ in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Disney+’s estimated Share of Search among video streaming services worldwide moved from 13.4% to 13.8%, and its estimated monthly branded searches held steady at 16.6M.
- Across the 11 months ending August 2026, Netflix’s estimated Share of Search among video streaming services worldwide moved from 67% to 69%, and its estimated monthly branded searches held steady at 83.1M.

## How did search popularity change for video streaming services worldwide in August 2026?

- In August 2026, Disney+ gained estimated Share of Search among video streaming services worldwide, from 11.6% to 13.8%.
- In August 2026, Netflix lost estimated Share of Search among video streaming services worldwide, from 70.8% to 69%.

## Month by month

| Month | Disney+ estimated searches | Disney+ Share of Search | Disney+ rank | Netflix estimated searches | Netflix Share of Search | Netflix rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 16.6M | 13.4% | 2 | 83.1M | 67% | 1 |
| Nov 2025 | 16.6M | 13.2% | 2 | 83.1M | 65.9% | 1 |
| Dec 2025 | 16.6M | 11.6% | 2 | 101M | 70.7% | 1 |
| Jan 2026 | 16.6M | 11.3% | 2 | 101M | 69% | 1 |
| Feb 2026 | 13.6M | 11.3% | 2 | 83.1M | 69.1% | 1 |
| Mar 2026 | 16.6M | 13.3% | 2 | 83.1M | 66.8% | 1 |
| Apr 2026 | 13.6M | 10.9% | 2 | 83.1M | 66.8% | 1 |
| May 2026 | 13.6M | 11.2% | 2 | 83.1M | 68.7% | 1 |
| Jun 2026 | 13.6M | 11.4% | 2 | 83.1M | 69.6% | 1 |
| Jul 2026 | 13.6M | 11.6% | 2 | 83.1M | 70.8% | 1 |
| Aug 2026 | 16.6M | 13.8% | 2 | 83.1M | 69% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Disney+’s and Netflix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Disney+**: Measured on the search term “disney plus”.
- **Netflix**: Measured on the search term “netflix”.

- [Disney+ profile](/demand/global-en/brands/disney-plus)
- [Netflix profile](/demand/global-en/brands/netflix)
- [All video streaming services worldwide](/demand/global-en/categories/video-streaming-services): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Disney+ or Netflix?

In August 2026, Netflix had more branded searches than Disney+ among video streaming services worldwide. Netflix was estimated to have 83.1M branded searches compared to Disney+’s 16.6M, and held a 69% Share of Search versus Disney+’s 13.8%.

## Cite this page

Brandwave. "Disney+ vs Netflix: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/disney-plus-vs-netflix

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/disney-plus-vs-netflix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.