---
title: "Disney+ vs Max: Which is more popular by branded search?"
description: "Which is more popular in search, Disney+ or Max? Compare estimated monthly branded-search demand and Share of Search inside the Streaming services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/disney-plus-vs-max"
publisher: "Brandwave"
---

# Disney+ vs Max: Which is more popular by branded search?

Which is more popular in search, Disney+ or Max? Compare estimated monthly branded-search demand and Share of Search inside the Streaming services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Disney+ and Max
- **Competitive set**: Streaming services
- **Market**: Global
- **Month measured**: Aug 2026
- **Disney+ Share of Search**: 14.1%
- **Max Share of Search**: 0.02%

## Which is more popular in search, Disney+ or Max?

- In August 2026, Disney+ had more branded searches than Max among streaming services worldwide. Disney+ was estimated to have 16.6M branded searches compared to Max’s 18.1K, and held a 14.1% Share of Search versus Max’s 0.02%.
- Disney+ was ahead of Max in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Disney+’s estimated Share of Search among streaming services worldwide moved from 13.8% to 14.1%, and its estimated monthly branded searches held steady at 16.6M.
- Across the 11 months ending August 2026, Max’s estimated Share of Search among streaming services worldwide held steady at 0.02%, and its estimated monthly branded searches held steady at 18.1K.

## How did search popularity change for streaming services worldwide in August 2026?

- In August 2026, Disney+ gained estimated Share of Search among streaming services worldwide, from 12% to 14.1%.

## Month by month

| Month | Disney+ estimated searches | Disney+ Share of Search | Disney+ rank | Max estimated searches | Max Share of Search | Max rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 16.6M | 13.8% | 2 | 18.1K | 0.02% | 6 |
| Nov 2025 | 16.6M | 13.7% | 2 | 22.2K | 0.02% | 6 |
| Dec 2025 | 16.6M | 12% | 2 | 18.1K | 0.01% | 6 |
| Jan 2026 | 16.6M | 12% | 2 | 18.1K | 0.01% | 6 |
| Feb 2026 | 13.6M | 12% | 2 | 14.8K | 0.01% | 6 |
| Mar 2026 | 16.6M | 14% | 2 | 18.1K | 0.02% | 6 |
| Apr 2026 | 13.6M | 11.7% | 2 | 22.2K | 0.02% | 6 |
| May 2026 | 13.6M | 11.8% | 2 | 22.2K | 0.02% | 6 |
| Jun 2026 | 13.6M | 12% | 2 | 18.1K | 0.02% | 6 |
| Jul 2026 | 13.6M | 12% | 2 | 18.1K | 0.02% | 6 |
| Aug 2026 | 16.6M | 14.1% | 2 | 18.1K | 0.02% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Disney+’s and Max’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Disney+**: Measured on the search term “disney plus”.
- **Max**: Measured on the search term “max clothing”.

- [Disney+ profile](/demand/global-en/brands/disney-plus)
- [Max profile](/demand/global-en/brands/max)
- [All streaming services worldwide](/demand/global-en/categories/streaming-services): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Disney+ or Max?

In August 2026, Disney+ had more branded searches than Max among streaming services worldwide. Disney+ was estimated to have 16.6M branded searches compared to Max’s 18.1K, and held a 14.1% Share of Search versus Max’s 0.02%.

## Cite this page

Brandwave. "Disney+ vs Max: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/disney-plus-vs-max

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/disney-plus-vs-max. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.