--- title: "Disney+ vs Kaltura: Which is searched more?" description: "Is Disney+ or Kaltura more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the OTT platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/disney-plus-vs-kaltura" publisher: "Brandwave" --- # Disney+ vs Kaltura: Which is searched more? Is Disney+ or Kaltura more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the OTT platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Disney+ and Kaltura - **Competitive set**: OTT platforms - **Market**: Global - **Month measured**: Sep 2026 - **Disney+ Share of Search**: 11.5% - **Kaltura Share of Search**: 0.03% ## Is Disney+ or Kaltura more popular in search? - In September 2026, Disney+ had more branded searches than Kaltura among OTT platforms worldwide. Disney+ had about 13.6 million branded searches, while Kaltura had 33,100. Disney+ made up 11.5% of all OTT platform searches we track, and Kaltura accounted for 0.03%. - Disney+ was ahead of Kaltura in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Disney+’s share of searches among OTT platforms worldwide moved from 13.4% to 11.5%, and its estimated monthly branded searches moved from 16.6M to 13.6M. - Across the 12 months ending September 2026, Kaltura’s share of searches among OTT platforms worldwide held steady at 0.03%, and its estimated monthly branded searches held steady at 33.1K. ## Top OTT platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Disney+ was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Kaltura did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Netflix | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Disney+ | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Prime Video | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | HBO Max | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Hulu | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Uscreen | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Brightcove | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Kaltura | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | JW Player | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about OTT platforms - Asked ChatGPT "Which OTT platform should I use?": 1. Netflix, 2. HBO Max, 3. Prime Video, 4. Disney+, 5. Hulu - Asked ChatGPT "What are the best OTT platforms?": 1. Netflix, 2. Prime Video, 3. HBO Max, 4. Disney+, 5. Hulu - Asked ChatGPT "What's the best OTT platform for streaming services?": 1. Uscreen, 2. Brightcove - Searched Google, AI Overview "ott platform": 1. Netflix, 2. Disney+, 3. Hulu, 4. Prime Video - Searched Google, AI Overview "video streaming platform": 1. Netflix, 2. Disney+, 3. Prime Video, 4. Hulu Not named in any answer: Kaltura and JW Player. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for OTT platforms worldwide in September 2026? - In September 2026, Disney+ lost share of searches among OTT platforms worldwide, from 13.8% to 11.5%. ## Month by month | Month | Disney+ estimated searches | Disney+ Share of Search | Disney+ rank | Kaltura estimated searches | Kaltura Share of Search | Kaltura rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 16.6M | 13.4% | 2 | 33.1K | 0.03% | 6 | | Nov 2025 | 16.6M | 13.2% | 2 | 33.1K | 0.03% | 6 | | Dec 2025 | 16.6M | 11.6% | 2 | 27.1K | 0.02% | 6 | | Jan 2026 | 16.6M | 11.3% | 2 | 33.1K | 0.02% | 6 | | Feb 2026 | 13.6M | 11.3% | 2 | 27.1K | 0.02% | 6 | | Mar 2026 | 16.6M | 13.3% | 2 | 33.1K | 0.03% | 6 | | Apr 2026 | 13.6M | 10.9% | 2 | 33.1K | 0.03% | 6 | | May 2026 | 13.6M | 11.2% | 2 | 27.1K | 0.02% | 6 | | Jun 2026 | 13.6M | 11.4% | 2 | 22.2K | 0.02% | 6 | | Jul 2026 | 13.6M | 11.6% | 2 | 18.1K | 0.02% | 6 | | Aug 2026 | 16.6M | 13.8% | 2 | 27.1K | 0.02% | 6 | | Sep 2026 | 13.6M | 11.5% | 2 | 33.1K | 0.03% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Disney+’s and Kaltura’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Disney+**: Measured on the search term “disney plus”. - **Kaltura**: Measured on the search term “kaltura”. - [Disney+ profile](/demand/global-en/brands/disney-plus) - [Kaltura profile](/demand/global-en/brands/kaltura) - [All OTT platforms worldwide](/demand/global-en/categories/ott-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Disney+ or Kaltura more popular in search? In September 2026, Disney+ had more branded searches than Kaltura among OTT platforms worldwide. Disney+ had about 13.6 million branded searches, while Kaltura had 33,100. Disney+ made up 11.5% of all OTT platform searches we track, and Kaltura accounted for 0.03%. ## Cite this page Brandwave. "Disney+ vs Kaltura: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/disney-plus-vs-kaltura This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/disney-plus-vs-kaltura. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.