--- title: "Disney Cruise Line vs Norwegian Cruise Line: Which is searched more?" description: "Is Disney Cruise Line or Norwegian Cruise Line more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cruise lines set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/disney-cruise-line-vs-norwegian-cruise-line" publisher: "Brandwave" --- # Disney Cruise Line vs Norwegian Cruise Line: Which is searched more? Is Disney Cruise Line or Norwegian Cruise Line more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cruise lines set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Disney Cruise Line and Norwegian Cruise Line - **Competitive set**: Cruise lines - **Market**: Global - **Month measured**: Sep 2026 - **Disney Cruise Line Share of Search**: 15.2% - **Norwegian Cruise Line Share of Search**: 9.6% ## Is Disney Cruise Line or Norwegian Cruise Line more popular in search? - In September 2026, Disney Cruise Line had more branded searches than Norwegian Cruise Line among cruise lines worldwide. Disney Cruise Line had about 1.3 million branded searches, while Norwegian Cruise Line had 823,000. Disney Cruise Line made up 15.2% of all cruise line searches we track, and Norwegian Cruise Line accounted for 9.6%. - Disney Cruise Line was ahead of Norwegian Cruise Line in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Disney Cruise Line’s share of searches among cruise lines worldwide moved from 12.8% to 15.2%, and its estimated monthly branded searches moved from 1.1M to 1.3M. - Across the 12 months ending September 2026, Norwegian Cruise Line’s share of searches among cruise lines worldwide moved from 9.8% to 9.6%, and its estimated monthly branded searches held steady at 823K. ## Top cruise lines in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Disney Cruise Line appeared in all five answers. Norwegian Cruise Line was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Disney Cruise Line was listed before Norwegian Cruise Line in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Royal Caribbean | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Disney Cruise Line | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Carnival Cruise Line | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Celebrity Cruises | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Princess Cruises | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Norwegian Cruise Line | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Viking | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | MSC Cruises | 8th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about cruise lines - Asked ChatGPT "Which cruise line should I book?": 1. Royal Caribbean, 2. Celebrity Cruises, 3. Carnival Cruise Line, 4. Disney Cruise Line, 5. Princess Cruises - Asked ChatGPT "What are the best cruise lines?": 1. Royal Caribbean, 2. Disney Cruise Line, 3. Celebrity Cruises, 4. Viking, 5. Princess Cruises, 6. Carnival Cruise Line - Asked ChatGPT "What's the best cruise line for a family trip?": 1. Royal Caribbean, 2. Disney Cruise Line, 3. Carnival Cruise Line, 4. Norwegian Cruise Line, 5. Princess Cruises - Searched Google, AI Overview "cruise lines": 1. Carnival Cruise Line, 2. Royal Caribbean, 3. Disney Cruise Line, 4. Celebrity Cruises, 5. Norwegian Cruise Line, 6. Princess Cruises, 7. MSC Cruises, 8. Viking - Searched Google, AI Overview "family cruise line": 1. Royal Caribbean, 2. Disney Cruise Line, 3. Carnival Cruise Line, 4. Norwegian Cruise Line, 5. Princess Cruises Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for cruise lines worldwide in September 2026? - In September 2026, Norwegian Cruise Line overtook Princess Cruises to rank 5th among cruise lines worldwide, with 9.6% of the searches. - In September 2026, Disney Cruise Line lost share of searches among cruise lines worldwide, from 16.8% to 15.2%. ## Month by month | Month | Disney Cruise Line estimated searches | Disney Cruise Line Share of Search | Disney Cruise Line rank | Norwegian Cruise Line estimated searches | Norwegian Cruise Line Share of Search | Norwegian Cruise Line rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.1M | 12.8% | 3 | 823K | 9.8% | 7 | | Nov 2025 | 1.1M | 12.3% | 3 | 1M | 11.5% | 5 | | Dec 2025 | 1.1M | 13.1% | 3 | 823K | 10.1% | 5 | | Jan 2026 | 1.5M | 13.3% | 3 | 1.2M | 10.6% | 5 | | Feb 2026 | 1.3M | 14% | 3 | 1M | 10.8% | 5 | | Mar 2026 | 1.5M | 15.8% | 2 | 1M | 10.4% | 4 | | Apr 2026 | 1.3M | 13.5% | 3 | 823K | 8.6% | 6 | | May 2026 | 1.5M | 16.7% | 2 | 823K | 9% | 6 | | Jun 2026 | 1.2M | 13.6% | 3 | 823K | 9.4% | 7 | | Jul 2026 | 1.4M | 14.6% | 2 | 823K | 8.3% | 7 | | Aug 2026 | 1.6M | 16.8% | 2 | 823K | 8.9% | 6 | | Sep 2026 | 1.3M | 15.2% | 2 | 823K | 9.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Disney Cruise Line’s and Norwegian Cruise Line’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Disney Cruise Line**: Measured on the search terms “disney cruise” and “disney cruise line”, summed into one figure. - **Norwegian Cruise Line**: Measured on the search term “norwegian cruise line”. - [Disney Cruise Line profile](/demand/global-en/brands/disney-cruise-line) - [Norwegian Cruise Line profile](/demand/global-en/brands/norwegian-cruise-line) - [All cruise lines worldwide](/demand/global-en/categories/cruise-lines): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Disney Cruise Line or Norwegian Cruise Line more popular in search? In September 2026, Disney Cruise Line had more branded searches than Norwegian Cruise Line among cruise lines worldwide. Disney Cruise Line had about 1.3 million branded searches, while Norwegian Cruise Line had 823,000. Disney Cruise Line made up 15.2% of all cruise line searches we track, and Norwegian Cruise Line accounted for 9.6%. ## Cite this page Brandwave. "Disney Cruise Line vs Norwegian Cruise Line: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/disney-cruise-line-vs-norwegian-cruise-line This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/disney-cruise-line-vs-norwegian-cruise-line. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.