--- title: "Disney Cruise Line vs MSC Cruises: Which is searched more?" description: "Is Disney Cruise Line or MSC Cruises more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cruise lines set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/disney-cruise-line-vs-msc-cruises" publisher: "Brandwave" --- # Disney Cruise Line vs MSC Cruises: Which is searched more? Is Disney Cruise Line or MSC Cruises more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cruise lines set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Disney Cruise Line and MSC Cruises - **Competitive set**: Cruise lines - **Market**: Global - **Month measured**: Sep 2026 - **Disney Cruise Line Share of Search**: 15.2% - **MSC Cruises Share of Search**: 14.3% ## Is Disney Cruise Line or MSC Cruises more popular in search? - In September 2026, Disney Cruise Line had more branded searches than MSC Cruises among cruise lines worldwide. Disney Cruise Line had about 1.3 million branded searches, while MSC Cruises had 1.2 million. Disney Cruise Line made up 15.2% of all cruise line searches we track, and MSC Cruises accounted for 14.3%. - The lead changed hands 5 times in the 12 months ending September 2026: Disney Cruise Line took it in March 2026, MSC Cruises took it in April 2026, Disney Cruise Line took it in May 2026, MSC Cruises took it in June 2026, Disney Cruise Line took it in July 2026. - Across the 12 months ending September 2026, Disney Cruise Line’s share of searches among cruise lines worldwide moved from 12.8% to 15.2%, and its estimated monthly branded searches moved from 1.1M to 1.3M. - Across the 12 months ending September 2026, MSC Cruises’ share of searches among cruise lines worldwide moved from 14.6% to 14.3%, and its estimated monthly branded searches held steady at 1.2M. ## Top cruise lines in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Disney Cruise Line appeared in all five answers. MSC Cruises was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Disney Cruise Line was listed before MSC Cruises in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Royal Caribbean | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Disney Cruise Line | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Carnival Cruise Line | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Celebrity Cruises | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Princess Cruises | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Norwegian Cruise Line | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Viking | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | MSC Cruises | 8th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about cruise lines - Asked ChatGPT "Which cruise line should I book?": 1. Royal Caribbean, 2. Celebrity Cruises, 3. Carnival Cruise Line, 4. Disney Cruise Line, 5. Princess Cruises - Asked ChatGPT "What are the best cruise lines?": 1. Royal Caribbean, 2. Disney Cruise Line, 3. Celebrity Cruises, 4. Viking, 5. Princess Cruises, 6. Carnival Cruise Line - Asked ChatGPT "What's the best cruise line for a family trip?": 1. Royal Caribbean, 2. Disney Cruise Line, 3. Carnival Cruise Line, 4. Norwegian Cruise Line, 5. Princess Cruises - Searched Google, AI Overview "cruise lines": 1. Carnival Cruise Line, 2. Royal Caribbean, 3. Disney Cruise Line, 4. Celebrity Cruises, 5. Norwegian Cruise Line, 6. Princess Cruises, 7. MSC Cruises, 8. Viking - Searched Google, AI Overview "family cruise line": 1. Royal Caribbean, 2. Disney Cruise Line, 3. Carnival Cruise Line, 4. Norwegian Cruise Line, 5. Princess Cruises Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for cruise lines worldwide in September 2026? - In September 2026, MSC Cruises gained share of searches among cruise lines worldwide, from 13.2% to 14.3%. - In September 2026, Disney Cruise Line lost share of searches among cruise lines worldwide, from 16.8% to 15.2%. ## Month by month | Month | Disney Cruise Line estimated searches | Disney Cruise Line Share of Search | Disney Cruise Line rank | MSC Cruises estimated searches | MSC Cruises Share of Search | MSC Cruises rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.1M | 12.8% | 3 | 1.2M | 14.6% | 2 | | Nov 2025 | 1.1M | 12.3% | 3 | 1.2M | 14% | 2 | | Dec 2025 | 1.1M | 13.1% | 3 | 1.2M | 14.9% | 2 | | Jan 2026 | 1.5M | 13.3% | 3 | 1.8M | 16% | 2 | | Feb 2026 | 1.3M | 14% | 3 | 1.5M | 16.2% | 2 | | Mar 2026 | 1.5M | 15.8% | 2 | 1.5M | 15.6% | 3 | | Apr 2026 | 1.3M | 13.5% | 3 | 1.5M | 15.6% | 2 | | May 2026 | 1.5M | 16.7% | 2 | 1.2M | 13.4% | 3 | | Jun 2026 | 1.2M | 13.6% | 3 | 1.2M | 13.9% | 2 | | Jul 2026 | 1.4M | 14.6% | 2 | 1.2M | 12.3% | 4 | | Aug 2026 | 1.6M | 16.8% | 2 | 1.2M | 13.2% | 3 | | Sep 2026 | 1.3M | 15.2% | 2 | 1.2M | 14.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Disney Cruise Line’s and MSC Cruises’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Disney Cruise Line**: Measured on the search terms “disney cruise” and “disney cruise line”, summed into one figure. - **MSC Cruises**: Measured on the search term “msc cruise”. - [Disney Cruise Line profile](/demand/global-en/brands/disney-cruise-line) - [MSC Cruises profile](/demand/global-en/brands/msc-cruises) - [All cruise lines worldwide](/demand/global-en/categories/cruise-lines): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Disney Cruise Line or MSC Cruises more popular in search? In September 2026, Disney Cruise Line had more branded searches than MSC Cruises among cruise lines worldwide. Disney Cruise Line had about 1.3 million branded searches, while MSC Cruises had 1.2 million. Disney Cruise Line made up 15.2% of all cruise line searches we track, and MSC Cruises accounted for 14.3%. ## Cite this page Brandwave. "Disney Cruise Line vs MSC Cruises: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/disney-cruise-line-vs-msc-cruises This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/disney-cruise-line-vs-msc-cruises. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.