--- title: "Discraft vs Latitude 64: Which is searched more?" description: "Is Discraft or Latitude 64 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Disc golf disc brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/discraft-vs-latitude-64" publisher: "Brandwave" --- # Discraft vs Latitude 64: Which is searched more? Is Discraft or Latitude 64 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Disc golf disc brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Discraft and Latitude 64 - **Competitive set**: Disc golf disc brands - **Market**: Global - **Month measured**: Sep 2026 - **Discraft Share of Search**: 19.2% - **Latitude 64 Share of Search**: 12.8% ## Is Discraft or Latitude 64 more popular in search? - In September 2026, Discraft had more branded searches than Latitude 64 among disc golf disc brands worldwide. Discraft had about 14,800 branded searches, while Latitude 64 had 9,900. Discraft made up 19.2% of all disc golf disc brand searches we track, and Latitude 64 accounted for 12.8%. - Discraft was ahead of Latitude 64 in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Discraft’s share of searches among disc golf disc brands worldwide moved from 20.9% to 19.2%, and its estimated monthly branded searches moved from 18.1K to 14.8K. - Across the 12 months ending September 2026, Latitude 64’s share of searches among disc golf disc brands worldwide moved from 11.4% to 12.8%, and its estimated monthly branded searches held steady at 9.9K. ## Top disc golf disc brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Discraft was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Latitude 64 was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Discraft was listed before Latitude 64 in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Innova | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Discraft | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Latitude 64 | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Dynamic Discs | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | MVP Disc Sports | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Discmania | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Kastaplast | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Westside Discs | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Axiom Discs | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Prodigy Disc | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about disc golf disc brands - Asked ChatGPT "Which disc golf disc brand should I buy?": 1. Innova, 2. Discraft, 3. Latitude 64, 4. Kastaplast - Asked ChatGPT "What are the best disc golf disc brands?": 1. Innova, 2. Discraft, 3. Latitude 64, 4. MVP Disc Sports, 5. Discmania, 6. Westside Discs, 7. Dynamic Discs, 8. Kastaplast, 9. Axiom Discs - Asked ChatGPT "What's the best disc golf brand for beginners?": 1. Innova, 2. Latitude 64, 3. Dynamic Discs - Searched Google, AI Overview "disc golf discs": 1. Innova, 2. Dynamic Discs, 3. Discraft - Searched Google, AI Overview "best disc golf discs": 1. Innova, 2. Discraft, 3. Latitude 64 Not named in any answer: Prodigy Disc. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for disc golf disc brands worldwide in September 2026? - In September 2026, Discraft gained share of searches among disc golf disc brands worldwide, from 18.2% to 19.2%. - In September 2026, Latitude 64 lost share of searches among disc golf disc brands worldwide, from 14.9% to 12.8%. ## Month by month | Month | Discraft estimated searches | Discraft Share of Search | Discraft rank | Latitude 64 estimated searches | Latitude 64 Share of Search | Latitude 64 rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 20.9% | 1 | 9.9K | 11.4% | 4 | | Nov 2025 | 22.2K | 24.2% | 1 | 9.9K | 10.8% | 4 | | Dec 2025 | 14.8K | 19.2% | 2 | 8.1K | 10.5% | 5 | | Jan 2026 | 12.1K | 18.3% | 2 | 6.6K | 10% | 5 | | Feb 2026 | 12.1K | 20.2% | 2 | 8.1K | 13.5% | 4 | | Mar 2026 | 14.8K | 18.2% | 3 | 9.9K | 12.2% | 4 | | Apr 2026 | 18.1K | 18% | 3 | 12.1K | 12.1% | 4 | | May 2026 | 18.1K | 17.6% | 3 | 12.1K | 11.8% | 4 | | Jun 2026 | 14.8K | 16.9% | 3 | 12.1K | 13.8% | 4 | | Jul 2026 | 18.1K | 19.2% | 2 | 9.9K | 10.5% | 4 | | Aug 2026 | 18.1K | 18.2% | 2 | 14.8K | 14.9% | 4 | | Sep 2026 | 14.8K | 19.2% | 2 | 9.9K | 12.8% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Discraft’s and Latitude 64’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Discraft**: Measured on the search term “discraft”. - **Latitude 64**: Measured on the search term “latitude 64”. - [Discraft profile](/demand/global-en/brands/discraft) - [Latitude 64 profile](/demand/global-en/brands/latitude-64) - [All disc golf disc brands worldwide](/demand/global-en/categories/disc-golf-disc-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Discraft or Latitude 64 more popular in search? In September 2026, Discraft had more branded searches than Latitude 64 among disc golf disc brands worldwide. Discraft had about 14,800 branded searches, while Latitude 64 had 9,900. Discraft made up 19.2% of all disc golf disc brand searches we track, and Latitude 64 accounted for 12.8%. ## Cite this page Brandwave. "Discraft vs Latitude 64: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/discraft-vs-latitude-64 This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/discraft-vs-latitude-64. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.