--- title: "Discraft vs Innova: Which is searched more?" description: "Is Discraft or Innova more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Disc golf disc brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/discraft-vs-innova-discs" publisher: "Brandwave" --- # Discraft vs Innova: Which is searched more? Is Discraft or Innova more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Disc golf disc brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Discraft and Innova - **Competitive set**: Disc golf disc brands - **Market**: Global - **Month measured**: Sep 2026 - **Discraft Share of Search**: 19.2% - **Innova Share of Search**: 16.2% ## Is Discraft or Innova more popular in search? - In September 2026, Discraft had more branded searches than Innova among disc golf disc brands worldwide. Discraft had about 14,800 branded searches, while Innova had 12,500. Discraft made up 19.2% of all disc golf disc brand searches we track, and Innova accounted for 16.2%. - The lead changed hands 2 times in the 12 months ending September 2026: Innova took it in December 2025, Discraft took it in July 2026. - Across the 12 months ending September 2026, Discraft’s share of searches among disc golf disc brands worldwide moved from 20.9% to 19.2%, and its estimated monthly branded searches moved from 18.1K to 14.8K. - Across the 12 months ending September 2026, Innova’s share of searches among disc golf disc brands worldwide moved from 20.8% to 16.2%, and its estimated monthly branded searches moved from 18K to 12.5K. ## Top disc golf disc brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Innova appeared in all five answers. Discraft was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Innova was listed before Discraft in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Innova | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Discraft | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Latitude 64 | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Dynamic Discs | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | MVP Disc Sports | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Discmania | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Kastaplast | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Westside Discs | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Axiom Discs | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Prodigy Disc | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about disc golf disc brands - Asked ChatGPT "Which disc golf disc brand should I buy?": 1. Innova, 2. Discraft, 3. Latitude 64, 4. Kastaplast - Asked ChatGPT "What are the best disc golf disc brands?": 1. Innova, 2. Discraft, 3. Latitude 64, 4. MVP Disc Sports, 5. Discmania, 6. Westside Discs, 7. Dynamic Discs, 8. Kastaplast, 9. Axiom Discs - Asked ChatGPT "What's the best disc golf brand for beginners?": 1. Innova, 2. Latitude 64, 3. Dynamic Discs - Searched Google, AI Overview "disc golf discs": 1. Innova, 2. Dynamic Discs, 3. Discraft - Searched Google, AI Overview "best disc golf discs": 1. Innova, 2. Discraft, 3. Latitude 64 Not named in any answer: Prodigy Disc. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for disc golf disc brands worldwide in September 2026? - In September 2026, Discraft gained share of searches among disc golf disc brands worldwide, from 18.2% to 19.2%. - In September 2026, Innova lost share of searches among disc golf disc brands worldwide, from 18.1% to 16.2%. ## Month by month | Month | Discraft estimated searches | Discraft Share of Search | Discraft rank | Innova estimated searches | Innova Share of Search | Innova rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 20.9% | 1 | 18K | 20.8% | 2 | | Nov 2025 | 22.2K | 24.2% | 1 | 16.2K | 17.7% | 3 | | Dec 2025 | 14.8K | 19.2% | 2 | 18K | 23.3% | 1 | | Jan 2026 | 12.1K | 18.3% | 2 | 16.2K | 24.4% | 1 | | Feb 2026 | 12.1K | 20.2% | 2 | 13.2K | 22.1% | 1 | | Mar 2026 | 14.8K | 18.2% | 3 | 18K | 22.2% | 1 | | Apr 2026 | 18.1K | 18% | 3 | 20.2K | 20.1% | 2 | | May 2026 | 18.1K | 17.6% | 3 | 20.2K | 19.6% | 2 | | Jun 2026 | 14.8K | 16.9% | 3 | 16.5K | 18.9% | 2 | | Jul 2026 | 18.1K | 19.2% | 2 | 18K | 19% | 3 | | Aug 2026 | 18.1K | 18.2% | 2 | 18K | 18.1% | 3 | | Sep 2026 | 14.8K | 19.2% | 2 | 12.5K | 16.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Discraft’s and Innova’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Discraft**: Measured on the search term “discraft”. - **Innova**: Measured on the search terms “innova disc golf” and “innova discs”, summed into one figure. - [Discraft profile](/demand/global-en/brands/discraft) - [Innova profile](/demand/global-en/brands/innova-discs) - [All disc golf disc brands worldwide](/demand/global-en/categories/disc-golf-disc-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Discraft or Innova more popular in search? In September 2026, Discraft had more branded searches than Innova among disc golf disc brands worldwide. Discraft had about 14,800 branded searches, while Innova had 12,500. Discraft made up 19.2% of all disc golf disc brand searches we track, and Innova accounted for 16.2%. ## Cite this page Brandwave. "Discraft vs Innova: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/discraft-vs-innova-discs This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/discraft-vs-innova-discs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.