---
title: "Discovery vs Santa Maria: Which is searched more?"
description: "Which is more popular in search, Discovery or Santa Maria? Compare estimated monthly branded-search demand and Share of Search inside the Tortillas set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/discovery-vs-santa-maria"
publisher: "Brandwave"
---

# Discovery vs Santa Maria: Which is searched more?

Which is more popular in search, Discovery or Santa Maria? Compare estimated monthly branded-search demand and Share of Search inside the Tortillas set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Discovery and Santa Maria
- **Competitive set**: Tortillas
- **Market**: Global
- **Month measured**: Aug 2026
- **Discovery Share of Search**: 30.1%
- **Santa Maria Share of Search**: 36.8%

## Which is more popular in search, Discovery or Santa Maria?

- In August 2026, Santa Maria had more branded searches than Discovery among tortillas worldwide. Santa Maria was estimated to have 823K branded searches compared to Discovery’s 673K, and held a 36.8% Share of Search versus Discovery’s 30.1%.
- The lead changed hands once in the 11 months ending August 2026: Santa Maria took it in June 2026.
- Across the 11 months ending August 2026, Discovery’s estimated Share of Search among tortillas worldwide moved from 35% to 30.1%, and its estimated monthly branded searches moved from 823K to 673K.
- Across the 11 months ending August 2026, Santa Maria’s estimated Share of Search among tortillas worldwide moved from 28.6% to 36.8%, and its estimated monthly branded searches moved from 673K to 823K.

## How did search popularity change for tortillas worldwide in August 2026?

- In August 2026, Santa Maria gained estimated Share of Search among tortillas worldwide, from 35.8% to 36.8%.
- In August 2026, Discovery gained estimated Share of Search among tortillas worldwide, from 29.2% to 30.1%.

## Month by month

| Month | Discovery estimated searches | Discovery Share of Search | Discovery rank | Santa Maria estimated searches | Santa Maria Share of Search | Santa Maria rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 35% | 1 | 673K | 28.6% | 2 |
| Nov 2025 | 673K | 32.8% | 1 | 673K | 32.8% | 2 |
| Dec 2025 | 673K | 33.6% | 1 | 673K | 33.6% | 2 |
| Jan 2026 | 823K | 35% | 1 | 673K | 28.6% | 2 |
| Feb 2026 | 673K | 35.4% | 1 | 550K | 29% | 2 |
| Mar 2026 | 673K | 31.3% | 1 | 673K | 31.3% | 2 |
| Apr 2026 | 673K | 32.3% | 1 | 673K | 32.3% | 2 |
| May 2026 | 673K | 31.6% | 1 | 673K | 31.6% | 2 |
| Jun 2026 | 550K | 29.2% | 2 | 673K | 35.8% | 1 |
| Jul 2026 | 550K | 29.2% | 2 | 673K | 35.8% | 1 |
| Aug 2026 | 673K | 30.1% | 2 | 823K | 36.8% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Discovery’s and Santa Maria’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Discovery**: Measured on the search term “discovery”.
- **Santa Maria**: Measured on the search term “santa maria”.

- [Discovery profile](/demand/global-en/brands/discovery)
- [Santa Maria profile](/demand/global-en/brands/santa-maria)
- [All tortillas worldwide](/demand/global-en/categories/tortillas): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Discovery or Santa Maria?

In August 2026, Santa Maria had more branded searches than Discovery among tortillas worldwide. Santa Maria was estimated to have 823K branded searches compared to Discovery’s 673K, and held a 36.8% Share of Search versus Discovery’s 30.1%.

## Cite this page

Brandwave. "Discovery vs Santa Maria: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/discovery-vs-santa-maria

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/discovery-vs-santa-maria. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.