---
title: "Discovery vs Old El Paso: Which is more popular by branded search?"
description: "Which is more popular in search, Discovery or Old El Paso? Compare estimated monthly branded-search demand and Share of Search inside the Tortillas set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/discovery-vs-old-el-paso"
publisher: "Brandwave"
---

# Discovery vs Old El Paso: Which is more popular by branded search?

Which is more popular in search, Discovery or Old El Paso? Compare estimated monthly branded-search demand and Share of Search inside the Tortillas set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Discovery and Old El Paso
- **Competitive set**: Tortillas
- **Market**: Global
- **Month measured**: Aug 2026
- **Discovery Share of Search**: 30.6%
- **Old El Paso Share of Search**: 1.8%

## Which is more popular in search, Discovery or Old El Paso?

- In August 2026, Discovery had more branded searches than Old El Paso among tortillas worldwide. Discovery was estimated to have 673K branded searches compared to Old El Paso’s 40.5K, and held a 30.6% Share of Search versus Old El Paso’s 1.8%.
- Discovery was ahead of Old El Paso in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Discovery’s estimated Share of Search among tortillas worldwide moved from 35.7% to 30.6%, and its estimated monthly branded searches moved from 823K to 673K.
- Across the 11 months ending August 2026, Old El Paso’s estimated Share of Search among tortillas worldwide moved from 2.1% to 1.8%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

## How did search popularity change for tortillas worldwide in August 2026?

- In August 2026, Discovery gained estimated Share of Search among tortillas worldwide, from 29.9% to 30.6%.
- Estimated monthly branded searches for Old El Paso worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

## Month by month

| Month | Discovery estimated searches | Discovery Share of Search | Discovery rank | Old El Paso estimated searches | Old El Paso Share of Search | Old El Paso rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 35.7% | 1 | 49.5K | 2.1% | 5 |
| Nov 2025 | 673K | 33.5% | 1 | 40.5K | 2% | 5 |
| Dec 2025 | 673K | 34.3% | 1 | 40.5K | 2.1% | 5 |
| Jan 2026 | 823K | 35.7% | 1 | 49.5K | 2.1% | 5 |
| Feb 2026 | 673K | 36.4% | 1 | 49.5K | 2.7% | 5 |
| Mar 2026 | 673K | 32.1% | 1 | 49.5K | 2.4% | 5 |
| Apr 2026 | 673K | 32.9% | 1 | 40.5K | 2% | 5 |
| May 2026 | 673K | 32.2% | 1 | 40.5K | 1.9% | 5 |
| Jun 2026 | 550K | 29.9% | 2 | 40.5K | 2.2% | 5 |
| Jul 2026 | 550K | 29.9% | 2 | 40.5K | 2.2% | 5 |
| Aug 2026 | 673K | 30.6% | 2 | 40.5K | 1.8% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Discovery’s and Old El Paso’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Discovery**: Measured on the search term “discovery”.
- **Old El Paso**: Measured on the search term “oldelpaso”.

- [Discovery profile](/demand/global-en/brands/discovery)
- [Old El Paso profile](/demand/global-en/brands/old-el-paso)
- [All tortillas worldwide](/demand/global-en/categories/tortillas): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Discovery or Old El Paso?

In August 2026, Discovery had more branded searches than Old El Paso among tortillas worldwide. Discovery was estimated to have 673K branded searches compared to Old El Paso’s 40.5K, and held a 30.6% Share of Search versus Old El Paso’s 1.8%.

## Cite this page

Brandwave. "Discovery vs Old El Paso: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/discovery-vs-old-el-paso

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/discovery-vs-old-el-paso. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.