--- title: "Dirty Labs vs Tru Earth: Which is more popular by branded search?" description: "Which is more popular in search, Dirty Labs or Tru Earth? Compare estimated monthly branded-search demand and Share of Search inside the Eco laundry detergent brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dirty-labs-vs-tru-earth" publisher: "Brandwave" --- # Dirty Labs vs Tru Earth: Which is more popular by branded search? Which is more popular in search, Dirty Labs or Tru Earth? Compare estimated monthly branded-search demand and Share of Search inside the Eco laundry detergent brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dirty Labs and Tru Earth - **Competitive set**: Eco laundry detergent brands - **Market**: Global - **Month measured**: Aug 2026 - **Dirty Labs Share of Search**: 14.6% - **Tru Earth Share of Search**: 6.4% ## Which is more popular in search, Dirty Labs or Tru Earth? - In August 2026, Dirty Labs had more branded searches than Tru Earth among eco laundry detergent brands worldwide. Dirty Labs was estimated to have 23.9K branded searches compared to Tru Earth’s 10.6K, and held a 14.6% Share of Search versus Tru Earth’s 6.4%. - Dirty Labs was ahead of Tru Earth in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Dirty Labs’ estimated Share of Search among eco laundry detergent brands worldwide moved from 14.5% to 14.6%, and its estimated monthly branded searches moved from 17.1K to 23.9K. - Across the 11 months ending August 2026, Tru Earth’s estimated Share of Search among eco laundry detergent brands worldwide moved from 9.3% to 6.4%, and its estimated monthly branded searches moved from 11.1K to 10.6K. ## How did search popularity change for eco laundry detergent brands worldwide in August 2026? - In August 2026, Dirty Labs gained estimated Share of Search among eco laundry detergent brands worldwide, from 14% to 14.6%. ## Month by month | Month | Dirty Labs estimated searches | Dirty Labs Share of Search | Dirty Labs rank | Tru Earth estimated searches | Tru Earth Share of Search | Tru Earth rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 17.1K | 14.5% | 3 | 11.1K | 9.3% | 4 | | Nov 2025 | 20K | 17% | 3 | 13.6K | 11.5% | 4 | | Dec 2025 | 18.1K | 13.5% | 3 | 11.3K | 8.4% | 4 | | Jan 2026 | 25.4K | 15.9% | 3 | 11.3K | 7.1% | 4 | | Feb 2026 | 18.7K | 13.9% | 3 | 11.2K | 8.3% | 4 | | Mar 2026 | 23.7K | 12.2% | 3 | 11.2K | 5.8% | 4 | | Apr 2026 | 25.7K | 12.6% | 3 | 12.2K | 6% | 4 | | May 2026 | 28K | 16.6% | 2 | 10.4K | 6.1% | 4 | | Jun 2026 | 24.1K | 13.7% | 3 | 11.2K | 6.4% | 4 | | Jul 2026 | 24.3K | 14% | 3 | 11.1K | 6.4% | 4 | | Aug 2026 | 23.9K | 14.6% | 3 | 10.6K | 6.4% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Dirty Labs’ and Tru Earth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dirty Labs**: Measured on the search terms “dirty labs”, “dirty labs detergent”, “dirty labs laundry”, “dirty labs laundry detergent”, “dirtylabs” and “dirtylabs com”, summed into one figure. - **Tru Earth**: Measured on the search terms “detergent tru earth”, “laundry sheets tru earth”, “tru earth”, “tru earth detergent”, “tru earth laundry”, “tru earth laundry detergent” and “tru earth laundry sheets”, summed into one figure. - [Dirty Labs profile](/demand/global-en/brands/dirty-labs) - [Tru Earth profile](/demand/global-en/brands/tru-earth) - [All eco laundry detergent brands worldwide](/demand/global-en/categories/eco-laundry-detergent-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Dirty Labs or Tru Earth? In August 2026, Dirty Labs had more branded searches than Tru Earth among eco laundry detergent brands worldwide. Dirty Labs was estimated to have 23.9K branded searches compared to Tru Earth’s 10.6K, and held a 14.6% Share of Search versus Tru Earth’s 6.4%. ## Cite this page Brandwave. "Dirty Labs vs Tru Earth: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/dirty-labs-vs-tru-earth This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dirty-labs-vs-tru-earth. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.