--- title: "Dirty Labs vs Seventh Generation: Which is searched more?" description: "Is Dirty Labs or Seventh Generation more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eco laundry detergent brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dirty-labs-vs-seventh-generation" publisher: "Brandwave" --- # Dirty Labs vs Seventh Generation: Which is searched more? Is Dirty Labs or Seventh Generation more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eco laundry detergent brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dirty Labs and Seventh Generation - **Competitive set**: Eco laundry detergent brands - **Market**: Global - **Month measured**: Sep 2026 - **Dirty Labs Share of Search**: 10.8% - **Seventh Generation Share of Search**: 12.7% ## Is Dirty Labs or Seventh Generation more popular in search? - In September 2026, Seventh Generation had more branded searches than Dirty Labs among eco laundry detergent brands worldwide. Seventh Generation had about 18,100 branded searches, while Dirty Labs had 15,400. Seventh Generation made up 12.7% of all eco laundry detergent brand searches we track, and Dirty Labs accounted for 10.8%. - Seventh Generation was ahead of Dirty Labs in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dirty Labs’ share of searches among eco laundry detergent brands worldwide moved from 10.7% to 10.8%, and its estimated monthly branded searches moved from 12.7K to 15.4K. - Across the 12 months ending September 2026, Seventh Generation’s share of searches among eco laundry detergent brands worldwide moved from 18.7% to 12.7%, and its estimated monthly branded searches moved from 22.2K to 18.1K. ## How did search popularity change for eco laundry detergent brands worldwide in September 2026? - Estimated monthly branded searches for Dirty Labs worldwide rose 21.1% over 12 measured months, from 12.7K to 15.4K in September 2026. - Estimated monthly branded searches for Seventh Generation worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. ## Month by month | Month | Dirty Labs estimated searches | Dirty Labs Share of Search | Dirty Labs rank | Seventh Generation estimated searches | Seventh Generation Share of Search | Seventh Generation rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.7K | 10.7% | 4 | 22.2K | 18.7% | 3 | | Nov 2025 | 15.6K | 13.2% | 4 | 22.2K | 18.8% | 3 | | Dec 2025 | 12.7K | 10.5% | 4 | 18.1K | 15% | 3 | | Jan 2026 | 18.8K | 13.2% | 4 | 27.1K | 19.1% | 3 | | Feb 2026 | 13.3K | 12% | 4 | 18.1K | 16.3% | 3 | | Mar 2026 | 15.6K | 10.4% | 4 | 22.2K | 14.7% | 3 | | Apr 2026 | 15.8K | 9.8% | 4 | 22.2K | 13.8% | 3 | | May 2026 | 15.9K | 11.1% | 4 | 22.2K | 15.5% | 3 | | Jun 2026 | 16K | 11.2% | 4 | 18.1K | 12.6% | 3 | | Jul 2026 | 16.2K | 11.4% | 4 | 18.1K | 12.7% | 3 | | Aug 2026 | 15.8K | 11.1% | 4 | 18.1K | 12.8% | 3 | | Sep 2026 | 15.4K | 10.8% | 4 | 18.1K | 12.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Dirty Labs’ and Seventh Generation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dirty Labs**: Measured on the search terms “dirty labs”, “dirty labs detergent”, “dirty labs laundry” and “dirtylabs”, summed into one figure. - **Seventh Generation**: Measured on the search term “seventh generation”. - [Dirty Labs profile](/demand/global-en/brands/dirty-labs) - [Seventh Generation profile](/demand/global-en/brands/seventh-generation) - [All eco laundry detergent brands worldwide](/demand/global-en/categories/eco-laundry-detergent-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dirty Labs or Seventh Generation more popular in search? In September 2026, Seventh Generation had more branded searches than Dirty Labs among eco laundry detergent brands worldwide. Seventh Generation had about 18,100 branded searches, while Dirty Labs had 15,400. Seventh Generation made up 12.7% of all eco laundry detergent brand searches we track, and Dirty Labs accounted for 10.8%. ## Cite this page Brandwave. "Dirty Labs vs Seventh Generation: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dirty-labs-vs-seventh-generation This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dirty-labs-vs-seventh-generation. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.