---
title: "Directus vs Strapi: Which is more popular by branded search?"
description: "Which is more popular in search, Directus or Strapi? Compare estimated monthly branded-search demand and Share of Search inside the Headless CMS platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/directus-vs-strapi"
publisher: "Brandwave"
---

# Directus vs Strapi: Which is more popular by branded search?

Which is more popular in search, Directus or Strapi? Compare estimated monthly branded-search demand and Share of Search inside the Headless CMS platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Directus and Strapi
- **Competitive set**: Headless CMS platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Directus Share of Search**: 9%
- **Strapi Share of Search**: 17.9%

## Which is more popular in search, Directus or Strapi?

- In August 2026, Strapi had more branded searches than Directus among headless CMS platforms worldwide. Strapi was estimated to have 49K branded searches compared to Directus’ 24.6K, and held a 17.9% Share of Search versus Directus’ 9%.
- Strapi was ahead of Directus in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Directus’ estimated Share of Search among headless CMS platforms worldwide moved from 8.6% to 9%, and its estimated monthly branded searches moved from 29.5K to 24.6K.
- Across the 11 months ending August 2026, Strapi’s estimated Share of Search among headless CMS platforms worldwide moved from 24.8% to 17.9%, and its estimated monthly branded searches moved from 85.2K to 49K.

## How did search popularity change for headless CMS platforms worldwide in August 2026?

- In August 2026, Strapi lost estimated Share of Search among headless CMS platforms worldwide, from 19.9% to 17.9%.
- In August 2026, Directus lost estimated Share of Search among headless CMS platforms worldwide, from 9.8% to 9%.

## Month by month

| Month | Directus estimated searches | Directus Share of Search | Directus rank | Strapi estimated searches | Strapi Share of Search | Strapi rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 29.5K | 8.6% | 6 | 85.2K | 24.8% | 1 |
| Nov 2025 | 24.1K | 7.7% | 6 | 84.9K | 27.1% | 1 |
| Dec 2025 | 24.1K | 8.3% | 6 | 69.9K | 24% | 1 |
| Jan 2026 | 29.5K | 8.8% | 6 | 86.3K | 25.7% | 1 |
| Feb 2026 | 29.5K | 8.8% | 6 | 85.5K | 25.6% | 1 |
| Mar 2026 | 36K | 10% | 5 | 86.3K | 23.9% | 1 |
| Apr 2026 | 30K | 9.2% | 6 | 72.8K | 22.2% | 1 |
| May 2026 | 29.5K | 9.1% | 6 | 71.5K | 22% | 1 |
| Jun 2026 | 30K | 8.5% | 6 | 73.3K | 20.9% | 2 |
| Jul 2026 | 29.5K | 9.8% | 6 | 60K | 19.9% | 2 |
| Aug 2026 | 24.6K | 9% | 6 | 49K | 17.9% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Directus’ and Strapi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Directus**: Measured on the search terms “directus” and “directus cms”, summed into one figure.
- **Strapi**: Measured on the search terms “strapi”, “strapi cms” and “strapi headless cms”, summed into one figure.

- [Directus profile](/demand/global-en/brands/directus)
- [Strapi profile](/demand/global-en/brands/strapi)
- [All headless CMS platforms worldwide](/demand/global-en/categories/headless-cms-platforms): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Directus or Strapi?

In August 2026, Strapi had more branded searches than Directus among headless CMS platforms worldwide. Strapi was estimated to have 49K branded searches compared to Directus’ 24.6K, and held a 17.9% Share of Search versus Directus’ 9%.

## Cite this page

Brandwave. "Directus vs Strapi: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/directus-vs-strapi

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/directus-vs-strapi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.