--- title: "Directive vs NP Digital: Which is searched more?" description: "Is Directive or NP Digital more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Performance marketing agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/directive-vs-np-digital" publisher: "Brandwave" --- # Directive vs NP Digital: Which is searched more? Is Directive or NP Digital more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Performance marketing agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Directive and NP Digital - **Competitive set**: Performance marketing agencies - **Market**: Global - **Month measured**: Sep 2026 - **Directive Share of Search**: 6% - **NP Digital Share of Search**: 25% ## Is Directive or NP Digital more popular in search? - In September 2026, NP Digital had more branded searches than Directive among performance marketing agencies worldwide. NP Digital had about 5,510 branded searches, while Directive had 1,310. NP Digital made up 25% of all performance marketing agency searches we track, and Directive accounted for 6%. - NP Digital was ahead of Directive in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Directive’s share of searches among performance marketing agencies worldwide moved from 7.7% to 6%, and its estimated monthly branded searches moved from 1.9K to 1.3K. - Across the 12 months ending September 2026, NP Digital’s share of searches among performance marketing agencies worldwide moved from 27.1% to 25%, and its estimated monthly branded searches moved from 6.7K to 5.5K. ## Top performance marketing agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Directive was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. NP Digital was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Directive was listed before NP Digital in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tinuiti | 1st | 1 of 3 | 1 of 2 | 2 of 5 | | Wpromote | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Directive | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | NP Digital | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Disruptive Advertising | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Jellyfish | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | DEPT | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about performance marketing agencies - Asked ChatGPT "Which performance marketing agency should I hire?": 1. Directive - Asked ChatGPT "What are the best performance marketing agencies?": 1. Tinuiti, 2. Directive, 3. Wpromote, 4. Disruptive Advertising - Asked ChatGPT "What's the best performance marketing agency for measurable acquisition?": named none of the brands we track - Searched Google, AI Overview "performance marketing agencies": 1. Tinuiti, 2. Wpromote, 3. Directive, 4. NP Digital - Searched Google, AI Overview "paid media agency": named none of the brands we track Not named in any answer: Jellyfish and DEPT. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for performance marketing agencies worldwide in September 2026? - In September 2026, NP Digital gained share of searches among performance marketing agencies worldwide, from 24.5% to 25%. - In September 2026, Directive rose from 6th to 5th among performance marketing agencies worldwide. ## Month by month | Month | Directive estimated searches | Directive Share of Search | Directive rank | NP Digital estimated searches | NP Digital Share of Search | NP Digital rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 7.7% | 6 | 6.7K | 27.1% | 2 | | Nov 2025 | 1.3K | 6.2% | 5 | 6.7K | 31.7% | 1 | | Dec 2025 | 1.3K | 5.9% | 5 | 5.5K | 24.8% | 2 | | Jan 2026 | 1.9K | 7.5% | 5 | 6.7K | 25.7% | 2 | | Feb 2026 | 1.9K | 7.8% | 5 | 6.7K | 27.3% | 2 | | Mar 2026 | 1.9K | 7.1% | 5 | 6.7K | 24.9% | 2 | | Apr 2026 | 1.9K | 7.1% | 5 | 6.7K | 24.6% | 2 | | May 2026 | 1.6K | 6.5% | 5 | 6.7K | 26.5% | 2 | | Jun 2026 | 1.6K | 6.5% | 5 | 6.7K | 27.1% | 2 | | Jul 2026 | 1.6K | 7.2% | 4 | 5.5K | 24.2% | 2 | | Aug 2026 | 1.3K | 5.9% | 6 | 5.5K | 24.5% | 2 | | Sep 2026 | 1.3K | 6% | 5 | 5.5K | 25% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Directive’s and NP Digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Directive**: Measured on the search terms “directive consulting” and “directiveconsulting.com”, summed into one figure. - **NP Digital**: Measured on the search terms “np digital” and “np digital marketing”, summed into one figure. - [Directive profile](/demand/global-en/brands/directive) - [NP Digital profile](/demand/global-en/brands/np-digital) - [All performance marketing agencies worldwide](/demand/global-en/categories/performance-marketing-agencies): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Directive or NP Digital more popular in search? In September 2026, NP Digital had more branded searches than Directive among performance marketing agencies worldwide. NP Digital had about 5,510 branded searches, while Directive had 1,310. NP Digital made up 25% of all performance marketing agency searches we track, and Directive accounted for 6%. ## Cite this page Brandwave. "Directive vs NP Digital: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/directive-vs-np-digital This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/directive-vs-np-digital. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.