---
title: "Directive vs New North: Which is more popular by branded search?"
description: "Which is more popular in search, Directive or New North? Compare estimated monthly branded-search demand and Share of Search inside the B2B demand generation agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/directive-vs-new-north"
publisher: "Brandwave"
---

# Directive vs New North: Which is more popular by branded search?

Which is more popular in search, Directive or New North? Compare estimated monthly branded-search demand and Share of Search inside the B2B demand generation agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Directive and New North
- **Competitive set**: B2B demand generation agencies
- **Market**: Global
- **Month measured**: Aug 2026
- **Directive Share of Search**: 0.27%
- **New North Share of Search**: 21.8%

## Which is more popular in search, Directive or New North?

- In August 2026, New North had more branded searches than Directive among B2B demand generation agencies worldwide. New North was estimated to have 1.6K branded searches compared to Directive’s 20, and held a 21.8% Share of Search versus Directive’s 0.27%.
- New North was ahead of Directive in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Directive’s estimated Share of Search among B2B demand generation agencies worldwide held steady at 0.27%, and its estimated monthly branded searches held steady at 20.
- Across the 11 months ending August 2026, New North’s estimated Share of Search among B2B demand generation agencies worldwide moved from 17.5% to 21.8%, and its estimated monthly branded searches moved from 1.3K to 1.6K.

## How did search popularity change for B2B demand generation agencies worldwide in August 2026?

- In August 2026, New North gained estimated Share of Search among B2B demand generation agencies worldwide, from 14.9% to 21.8%.

## Month by month

| Month | Directive estimated searches | Directive Share of Search | Directive rank | New North estimated searches | New North Share of Search | New North rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 20 | 0.27% | 5 | 1.3K | 17.5% | 4 |
| Nov 2025 | 10 | 0.14% | 5 | 1.3K | 18.6% | 4 |
| Dec 2025 | 10 | 0.15% | 5 | 1K | 14.8% | 4 |
| Jan 2026 | 50 | 0.78% | 5 | 1.3K | 20.5% | 3 |
| Feb 2026 | 10 | 0.17% | 5 | 1K | 17.5% | 4 |
| Mar 2026 | 20 | 0.3% | 5 | 1.3K | 19.6% | 4 |
| Apr 2026 | 20 | 0.29% | 5 | 1.6K | 23% | 4 |
| May 2026 | 30 | 0.47% | 5 | 1.6K | 25.3% | 3 |
| Jun 2026 | 20 | 0.35% | 5 | 1K | 17.6% | 4 |
| Jul 2026 | 30 | 0.51% | 5 | 880 | 14.9% | 4 |
| Aug 2026 | 20 | 0.27% | 5 | 1.6K | 21.8% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Directive’s and New North’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Directive**: Measured on the search term “directiveconsulting.com”.
- **New North**: Measured on the search terms “new north” and “newnorth.com”, summed into one figure.

- [Directive profile](/demand/global-en/brands/directive)
- [New North profile](/demand/global-en/brands/new-north)
- [All B2B demand generation agencies worldwide](/demand/global-en/categories/b2b-demand-generation-agencies): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Directive or New North?

In August 2026, New North had more branded searches than Directive among B2B demand generation agencies worldwide. New North was estimated to have 1.6K branded searches compared to Directive’s 20, and held a 21.8% Share of Search versus Directive’s 0.27%.

## Cite this page

Brandwave. "Directive vs New North: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/directive-vs-new-north

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/directive-vs-new-north. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.