---
title: "Directive vs Kalungi: Which is more popular by branded search?"
description: "Which is more popular in search, Directive or Kalungi? Compare estimated monthly branded-search demand and Share of Search inside the B2B demand generation agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/directive-vs-kalungi"
publisher: "Brandwave"
---

# Directive vs Kalungi: Which is more popular by branded search?

Which is more popular in search, Directive or Kalungi? Compare estimated monthly branded-search demand and Share of Search inside the B2B demand generation agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Directive and Kalungi
- **Competitive set**: B2B demand generation agencies
- **Market**: Global
- **Month measured**: Aug 2026
- **Directive Share of Search**: 0.27%
- **Kalungi Share of Search**: 21.8%

## Which is more popular in search, Directive or Kalungi?

- In August 2026, Kalungi had more branded searches than Directive among B2B demand generation agencies worldwide. Kalungi was estimated to have 1.6K branded searches compared to Directive’s 20, and held a 21.8% Share of Search versus Directive’s 0.27%.
- Kalungi was ahead of Directive in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Directive’s estimated Share of Search among B2B demand generation agencies worldwide held steady at 0.27%, and its estimated monthly branded searches held steady at 20.
- Across the 11 months ending August 2026, Kalungi’s estimated Share of Search among B2B demand generation agencies worldwide moved from 25.6% to 21.8%, and its estimated monthly branded searches moved from 1.9K to 1.6K.

## How did search popularity change for B2B demand generation agencies worldwide in August 2026?

- In August 2026, Kalungi lost estimated Share of Search among B2B demand generation agencies worldwide, from 27.2% to 21.8%.

## Month by month

| Month | Directive estimated searches | Directive Share of Search | Directive rank | Kalungi estimated searches | Kalungi Share of Search | Kalungi rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 20 | 0.27% | 5 | 1.9K | 25.6% | 2 |
| Nov 2025 | 10 | 0.14% | 5 | 1.9K | 27.1% | 2 |
| Dec 2025 | 10 | 0.15% | 5 | 1.9K | 28.2% | 2 |
| Jan 2026 | 50 | 0.78% | 5 | 1.9K | 30% | 2 |
| Feb 2026 | 10 | 0.17% | 5 | 1.9K | 33.3% | 1 |
| Mar 2026 | 20 | 0.3% | 5 | 1.9K | 28.7% | 2 |
| Apr 2026 | 20 | 0.29% | 5 | 1.9K | 27.6% | 1 |
| May 2026 | 30 | 0.47% | 5 | 1.9K | 30.2% | 1 |
| Jun 2026 | 20 | 0.35% | 5 | 1.9K | 33.4% | 1 |
| Jul 2026 | 30 | 0.51% | 5 | 1.6K | 27.2% | 3 |
| Aug 2026 | 20 | 0.27% | 5 | 1.6K | 21.8% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Directive’s and Kalungi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Directive**: Measured on the search term “directiveconsulting.com”.
- **Kalungi**: Measured on the search terms “kalungi” and “kalungi pricing”, summed into one figure.

- [Directive profile](/demand/global-en/brands/directive)
- [Kalungi profile](/demand/global-en/brands/kalungi)
- [All B2B demand generation agencies worldwide](/demand/global-en/categories/b2b-demand-generation-agencies): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Directive or Kalungi?

In August 2026, Kalungi had more branded searches than Directive among B2B demand generation agencies worldwide. Kalungi was estimated to have 1.6K branded searches compared to Directive’s 20, and held a 21.8% Share of Search versus Directive’s 0.27%.

## Cite this page

Brandwave. "Directive vs Kalungi: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/directive-vs-kalungi

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/directive-vs-kalungi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.