---
title: "Directive vs Jellyfish: Which is searched more?"
description: "Is Directive or Jellyfish more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Performance marketing agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/directive-vs-jellyfish"
publisher: "Brandwave"
---

# Directive vs Jellyfish: Which is searched more?

Is Directive or Jellyfish more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Performance marketing agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Directive and Jellyfish
- **Competitive set**: Performance marketing agencies
- **Market**: Global
- **Month measured**: Sep 2026
- **Directive Share of Search**: 6%
- **Jellyfish Share of Search**: 5.9%

## Is Directive or Jellyfish more popular in search?

- In September 2026, Directive and Jellyfish were level in searches among performance marketing agencies worldwide, with an estimated 1.3K branded searches each, at 6% and 5.9% of the total.
- The lead changed hands 3 times in the 12 months ending September 2026: Directive took it in November 2025, Jellyfish took it in August 2026, Directive took it in September 2026.
- Across the 12 months ending September 2026, Directive’s share of searches among performance marketing agencies worldwide moved from 7.7% to 6%, and its estimated monthly branded searches moved from 1.9K to 1.3K.
- Across the 12 months ending September 2026, Jellyfish’s share of searches among performance marketing agencies worldwide moved from 9.7% to 5.9%, and its estimated monthly branded searches moved from 2.4K to 1.3K.

## How did search popularity change for performance marketing agencies worldwide in September 2026?

- In September 2026, Jellyfish lost share of searches among performance marketing agencies worldwide, from 7.1% to 5.9%.
- In September 2026, Directive rose from 6th to 5th among performance marketing agencies worldwide.

## Month by month

| Month | Directive estimated searches | Directive Share of Search | Directive rank | Jellyfish estimated searches | Jellyfish Share of Search | Jellyfish rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.9K | 7.7% | 6 | 2.4K | 9.7% | 5 |
| Nov 2025 | 1.3K | 6.2% | 5 | 1K | 4.7% | 6 |
| Dec 2025 | 1.3K | 5.9% | 5 | 1K | 4.5% | 6 |
| Jan 2026 | 1.9K | 7.5% | 5 | 1.3K | 5% | 6 |
| Feb 2026 | 1.9K | 7.8% | 5 | 1K | 4.1% | 6 |
| Mar 2026 | 1.9K | 7.1% | 5 | 1.3K | 4.8% | 6 |
| Apr 2026 | 1.9K | 7.1% | 5 | 1.3K | 4.8% | 6 |
| May 2026 | 1.6K | 6.5% | 5 | 1.3K | 5.1% | 6 |
| Jun 2026 | 1.6K | 6.5% | 5 | 1.3K | 5.2% | 6 |
| Jul 2026 | 1.6K | 7.2% | 4 | 1.6K | 7% | 6 |
| Aug 2026 | 1.3K | 5.9% | 6 | 1.6K | 7.1% | 5 |
| Sep 2026 | 1.3K | 6% | 5 | 1.3K | 5.9% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Directive’s and Jellyfish’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Directive**: Measured on the search terms “directive consulting” and “directiveconsulting.com”, summed into one figure.
- **Jellyfish**: Measured on the search term “jellyfish.com”.

- [Directive profile](/demand/global-en/brands/directive)
- [Jellyfish profile](/demand/global-en/brands/jellyfish)
- [All performance marketing agencies worldwide](/demand/global-en/categories/performance-marketing-agencies): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Directive or Jellyfish more popular in search?

In September 2026, Directive and Jellyfish were level in searches among performance marketing agencies worldwide, with an estimated 1.3K branded searches each, at 6% and 5.9% of the total.

## Cite this page

Brandwave. "Directive vs Jellyfish: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/directive-vs-jellyfish

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/directive-vs-jellyfish. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.