--- title: "Directive vs Hotspex Media: Which is searched more?" description: "Is Directive or Hotspex Media more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Media buying agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/directive-vs-hotspex-media" publisher: "Brandwave" --- # Directive vs Hotspex Media: Which is searched more? Is Directive or Hotspex Media more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Media buying agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Directive and Hotspex Media - **Competitive set**: Media buying agencies - **Market**: Global - **Month measured**: Sep 2026 - **Directive Share of Search**: 0.43% - **Hotspex Media Share of Search**: 0.06% ## Is Directive or Hotspex Media more popular in search? - In September 2026, Directive had more branded searches than Hotspex Media among media buying agencies worldwide. Directive had about 1,300 branded searches, while Hotspex Media had 170. Directive made up 0.43% of all media buying agency searches we track, and Hotspex Media accounted for 0.06%. - Directive was ahead of Hotspex Media in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Directive’s share of searches among media buying agencies worldwide moved from 0.64% to 0.43%, and its estimated monthly branded searches moved from 1.9K to 1.3K. - Across the 12 months ending September 2026, Hotspex Media’s share of searches among media buying agencies worldwide moved from 0.11% to 0.06%, and its estimated monthly branded searches moved from 320 to 170. ## Top media buying agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Directive and Hotspex Media were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Directive was listed before Hotspex Media in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tinuiti | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Disruptive Advertising | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Directive | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Hotspex Media | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | dentsu | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | WPP Media | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Omnicom Media Group | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | IPG Mediabrands | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Publicis Media | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Havas Media | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about media buying agencies - Asked ChatGPT "Which media buying agency should I hire?": 1. Hotspex Media - Asked ChatGPT "What are the best media buying agencies?": 1. Tinuiti, 2. Disruptive Advertising, 3. Directive, 4. Hotspex Media - Asked ChatGPT "What's the best media buying agency for ad campaigns?": 1. Tinuiti, 2. Disruptive Advertising, 3. Directive - Searched Google, AI Overview "media buying agencies": named none of the brands we track - Searched Google, AI Overview "digital media buying agency": named none of the brands we track Not named in any answer: dentsu, WPP Media, Omnicom Media Group, IPG Mediabrands, Publicis Media and Havas Media. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for media buying agencies worldwide in September 2026? - Estimated monthly branded searches for Hotspex Media worldwide fell 46.9% over 12 measured months, from 320 to 170 in September 2026. - Estimated monthly branded searches for Directive worldwide fell 31.6% over 12 measured months, from 1.9K to 1.3K in September 2026. ## Month by month | Month | Directive estimated searches | Directive Share of Search | Directive rank | Hotspex Media estimated searches | Hotspex Media Share of Search | Hotspex Media rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 0.64% | 9 | 320 | 0.11% | 10 | | Nov 2025 | 1.3K | 0.45% | 9 | 320 | 0.11% | 10 | | Dec 2025 | 1.3K | 0.51% | 9 | 260 | 0.1% | 10 | | Jan 2026 | 1.9K | 0.62% | 9 | 320 | 0.1% | 10 | | Feb 2026 | 1.9K | 0.63% | 9 | 260 | 0.09% | 10 | | Mar 2026 | 1.9K | 0.63% | 9 | 320 | 0.11% | 10 | | Apr 2026 | 1.9K | 0.63% | 9 | 260 | 0.09% | 10 | | May 2026 | 1.6K | 0.58% | 9 | 260 | 0.09% | 10 | | Jun 2026 | 1.6K | 0.6% | 9 | 210 | 0.08% | 10 | | Jul 2026 | 1.6K | 0.58% | 9 | 210 | 0.08% | 10 | | Aug 2026 | 1.3K | 0.47% | 9 | 170 | 0.06% | 10 | | Sep 2026 | 1.3K | 0.43% | 9 | 170 | 0.06% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Directive’s and Hotspex Media’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Directive**: Measured on the search term “directive consulting”. - **Hotspex Media**: Measured on the search term “hotspex”. - [Directive profile](/demand/global-en/brands/directive) - [Hotspex Media profile](/demand/global-en/brands/hotspex-media) - [All media buying agencies worldwide](/demand/global-en/categories/media-buying-agencies): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Directive or Hotspex Media more popular in search? In September 2026, Directive had more branded searches than Hotspex Media among media buying agencies worldwide. Directive had about 1,300 branded searches, while Hotspex Media had 170. Directive made up 0.43% of all media buying agency searches we track, and Hotspex Media accounted for 0.06%. ## Cite this page Brandwave. "Directive vs Hotspex Media: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/directive-vs-hotspex-media This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/directive-vs-hotspex-media. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.