---
title: "Direct Line vs MoneySuperMarket: Which is searched more?"
description: "Which is more popular in search, Direct Line or MoneySuperMarket? Compare estimated monthly branded-search demand and Share of Search inside the Car insurance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/direct-line-vs-moneysupermarket"
publisher: "Brandwave"
---

# Direct Line vs MoneySuperMarket: Which is searched more?

Which is more popular in search, Direct Line or MoneySuperMarket? Compare estimated monthly branded-search demand and Share of Search inside the Car insurance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Direct Line and MoneySuperMarket
- **Competitive set**: Car insurance brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Direct Line Share of Search**: 3.4%
- **MoneySuperMarket Share of Search**: 11.9%

## Which is more popular in search, Direct Line or MoneySuperMarket?

- In September 2026, MoneySuperMarket had more branded searches than Direct Line among car insurance brands worldwide. MoneySuperMarket was estimated to have 550K branded searches compared to Direct Line’s 157K, and held an 11.9% Share of Search versus Direct Line’s 3.4%.
- MoneySuperMarket was ahead of Direct Line in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Direct Line’s estimated Share of Search among car insurance brands worldwide moved from 3.6% to 3.4%, and its estimated monthly branded searches moved from 153K to 157K.
- Across the 12 months ending September 2026, MoneySuperMarket’s estimated Share of Search among car insurance brands worldwide moved from 10.5% to 11.9%, and its estimated monthly branded searches moved from 450K to 550K.

## How did search popularity change for car insurance brands worldwide in September 2026?

- Estimated monthly branded searches for MoneySuperMarket worldwide rose 22.2% over 12 measured months, from 450K to 550K in September 2026.

## Month by month

| Month | Direct Line estimated searches | Direct Line Share of Search | Direct Line rank | MoneySuperMarket estimated searches | MoneySuperMarket Share of Search | MoneySuperMarket rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 153K | 3.6% | 5 | 450K | 10.5% | 3 |
| Nov 2025 | 128K | 3.3% | 5 | 450K | 11.7% | 3 |
| Dec 2025 | 125K | 3.5% | 5 | 368K | 10.4% | 3 |
| Jan 2026 | 157K | 3.4% | 5 | 550K | 11.7% | 3 |
| Feb 2026 | 153K | 3.4% | 5 | 550K | 12.4% | 3 |
| Mar 2026 | 157K | 3.4% | 5 | 550K | 11.7% | 3 |
| Apr 2026 | 153K | 3.6% | 5 | 550K | 12.8% | 3 |
| May 2026 | 153K | 3.6% | 5 | 550K | 12.8% | 3 |
| Jun 2026 | 157K | 3.7% | 5 | 550K | 13% | 3 |
| Jul 2026 | 153K | 3.6% | 5 | 550K | 13% | 3 |
| Aug 2026 | 157K | 3.4% | 5 | 550K | 11.9% | 3 |
| Sep 2026 | 157K | 3.4% | 5 | 550K | 11.9% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Direct Line’s and MoneySuperMarket’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Direct Line**: Measured on the search terms “direct line” and “direct line insurance”, summed into one figure.
- **MoneySuperMarket**: Measured on the search term “moneysupermarket”.

- [Direct Line profile](/demand/global-en/brands/direct-line)
- [MoneySuperMarket profile](/demand/global-en/brands/moneysupermarket)
- [All car insurance brands worldwide](/demand/global-en/categories/car-insurance-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Direct Line or MoneySuperMarket?

In September 2026, MoneySuperMarket had more branded searches than Direct Line among car insurance brands worldwide. MoneySuperMarket was estimated to have 550K branded searches compared to Direct Line’s 157K, and held an 11.9% Share of Search versus Direct Line’s 3.4%.

## Cite this page

Brandwave. "Direct Line vs MoneySuperMarket: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/direct-line-vs-moneysupermarket

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/direct-line-vs-moneysupermarket. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.