---
title: "Diptyque vs P.F. Candle Co.: Which is searched more?"
description: "Is Diptyque or P.F. Candle Co. more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home fragrance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/diptyque-vs-pf-candle-co"
publisher: "Brandwave"
---

# Diptyque vs P.F. Candle Co.: Which is searched more?

Is Diptyque or P.F. Candle Co. more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home fragrance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Diptyque and P.F. Candle Co.
- **Competitive set**: Home fragrance brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Diptyque Share of Search**: 9.8%
- **P.F. Candle Co. Share of Search**: 0.18%

## Is Diptyque or P.F. Candle Co. more popular in search?

- In September 2026, Diptyque had more branded searches than P.F. Candle Co. among home fragrance brands worldwide. Diptyque had about 823,000 branded searches, while P.F. Candle Co. had 14,800. Diptyque made up 9.8% of all home fragrance brand searches we track, and P.F. Candle Co. accounted for 0.18%.
- Diptyque was ahead of P.F. Candle Co. in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Diptyque’s share of searches among home fragrance brands worldwide moved from 9.5% to 9.8%, and its estimated monthly branded searches held steady at 823K.
- Across the 12 months ending September 2026, P.F. Candle Co.’s share of searches among home fragrance brands worldwide moved from 0.17% to 0.18%, and its estimated monthly branded searches held steady at 14.8K.

## How did search popularity change for home fragrance brands worldwide in September 2026?

Neither Diptyque nor P.F. Candle Co. moved beyond provider rounding among home fragrance brands in Sep 2026.

## Month by month

| Month | Diptyque estimated searches | Diptyque Share of Search | Diptyque rank | P.F. Candle Co. estimated searches | P.F. Candle Co. Share of Search | P.F. Candle Co. rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 9.5% | 2 | 14.8K | 0.17% | 8 |
| Nov 2025 | 1.2M | 8.2% | 2 | 22.2K | 0.15% | 8 |
| Dec 2025 | 1.2M | 6.8% | 3 | 22.2K | 0.12% | 8 |
| Jan 2026 | 823K | 11.3% | 2 | 12.1K | 0.17% | 8 |
| Feb 2026 | 673K | 9.9% | 2 | 12.1K | 0.18% | 8 |
| Mar 2026 | 823K | 11.6% | 2 | 12.1K | 0.17% | 8 |
| Apr 2026 | 673K | 9.8% | 2 | 9.9K | 0.14% | 9 |
| May 2026 | 823K | 11.7% | 2 | 12.1K | 0.17% | 7 |
| Jun 2026 | 823K | 10.3% | 2 | 9.9K | 0.12% | 7 |
| Jul 2026 | 823K | 11.9% | 2 | 12.1K | 0.18% | 7 |
| Aug 2026 | 823K | 9.9% | 2 | 12.1K | 0.15% | 8 |
| Sep 2026 | 823K | 9.8% | 2 | 14.8K | 0.18% | 8 |

## How each brand is measured

Brandwave collects information about searches that people make online using Diptyque’s and P.F. Candle Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Diptyque**: Measured on the search term “diptyque”.
- **P.F. Candle Co.**: Measured on the search terms “pf candle” and “pf candle co”, summed into one figure.

- [Diptyque profile](/demand/global-en/brands/diptyque)
- [P.F. Candle Co. profile](/demand/global-en/brands/pf-candle-co)
- [All home fragrance brands worldwide](/demand/global-en/categories/home-fragrance-brands): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Diptyque or P.F. Candle Co. more popular in search?

In September 2026, Diptyque had more branded searches than P.F. Candle Co. among home fragrance brands worldwide. Diptyque had about 823,000 branded searches, while P.F. Candle Co. had 14,800. Diptyque made up 9.8% of all home fragrance brand searches we track, and P.F. Candle Co. accounted for 0.18%.

## Cite this page

Brandwave. "Diptyque vs P.F. Candle Co.: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/diptyque-vs-pf-candle-co

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/diptyque-vs-pf-candle-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.