---
title: "Diptyque vs Nest New York: Which is searched more?"
description: "Which is more popular in search, Diptyque or Nest New York? Compare estimated monthly branded-search demand and Share of Search inside the Home fragrance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/diptyque-vs-nest-new-york"
publisher: "Brandwave"
---

# Diptyque vs Nest New York: Which is searched more?

Which is more popular in search, Diptyque or Nest New York? Compare estimated monthly branded-search demand and Share of Search inside the Home fragrance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Diptyque and Nest New York
- **Competitive set**: Home fragrance brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Diptyque Share of Search**: 9.2%
- **Nest New York Share of Search**: 0.27%

## Which is more popular in search, Diptyque or Nest New York?

- In August 2026, Diptyque had more branded searches than Nest New York among home fragrance brands worldwide. Diptyque was estimated to have 823K branded searches compared to Nest New York’s 24.2K, and held a 9.2% Share of Search versus Nest New York’s 0.27%.
- Diptyque was ahead of Nest New York in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Diptyque’s estimated Share of Search among home fragrance brands worldwide moved from 8.9% to 9.2%, and its estimated monthly branded searches held steady at 823K.
- Across the 11 months ending August 2026, Nest New York’s estimated Share of Search among home fragrance brands worldwide moved from 0.21% to 0.27%, and its estimated monthly branded searches moved from 19.8K to 24.2K.

## How did search popularity change for home fragrance brands worldwide in August 2026?

- In August 2026, Diptyque lost estimated Share of Search among home fragrance brands worldwide, from 11.1% to 9.2%.
- Estimated monthly branded searches for Nest New York worldwide rose 22.2% over 11 measured months, from 19.8K to 24.2K in August 2026.

## Month by month

| Month | Diptyque estimated searches | Diptyque Share of Search | Diptyque rank | Nest New York estimated searches | Nest New York Share of Search | Nest New York rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 8.9% | 3 | 19.8K | 0.21% | 5 |
| Nov 2025 | 1.2M | 7.7% | 3 | 29.6K | 0.19% | 6 |
| Dec 2025 | 1.2M | 6.4% | 4 | 29.6K | 0.15% | 6 |
| Jan 2026 | 823K | 10.5% | 3 | 19.8K | 0.25% | 5 |
| Feb 2026 | 673K | 9.2% | 3 | 19.8K | 0.27% | 5 |
| Mar 2026 | 823K | 10.7% | 3 | 19.8K | 0.26% | 5 |
| Apr 2026 | 673K | 9% | 3 | 19.8K | 0.27% | 5 |
| May 2026 | 823K | 10.8% | 3 | 19.8K | 0.26% | 5 |
| Jun 2026 | 823K | 9.7% | 3 | 16.2K | 0.19% | 5 |
| Jul 2026 | 823K | 11.1% | 3 | 16.2K | 0.22% | 5 |
| Aug 2026 | 823K | 9.2% | 3 | 24.2K | 0.27% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Diptyque’s and Nest New York’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Diptyque**: Measured on the search term “diptyque”.
- **Nest New York**: Measured on the search terms “nest new york” and “nestnewyork”, summed into one figure.

- [Diptyque profile](/demand/global-en/brands/diptyque)
- [Nest New York profile](/demand/global-en/brands/nest-new-york)
- [All home fragrance brands worldwide](/demand/global-en/categories/home-fragrance-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Diptyque or Nest New York?

In August 2026, Diptyque had more branded searches than Nest New York among home fragrance brands worldwide. Diptyque was estimated to have 823K branded searches compared to Nest New York’s 24.2K, and held a 9.2% Share of Search versus Nest New York’s 0.27%.

## Cite this page

Brandwave. "Diptyque vs Nest New York: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/diptyque-vs-nest-new-york

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/diptyque-vs-nest-new-york. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.