---
title: "Diptyque vs Jo Malone: Which is more popular by branded search?"
description: "Which is more popular in search, Diptyque or Jo Malone? Compare estimated monthly branded-search demand and Share of Search inside the Candle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/diptyque-vs-jo-malone"
publisher: "Brandwave"
---

# Diptyque vs Jo Malone: Which is more popular by branded search?

Which is more popular in search, Diptyque or Jo Malone? Compare estimated monthly branded-search demand and Share of Search inside the Candle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Diptyque and Jo Malone
- **Competitive set**: Candle brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Diptyque Share of Search**: 10.1%
- **Jo Malone Share of Search**: 8.3%

## Which is more popular in search, Diptyque or Jo Malone?

- In August 2026, Diptyque had more branded searches than Jo Malone among candle brands worldwide. Diptyque was estimated to have 823K branded searches compared to Jo Malone’s 673K, and held a 10.1% Share of Search versus Jo Malone’s 8.3%.
- Diptyque was ahead of Jo Malone in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Diptyque’s estimated Share of Search among candle brands worldwide moved from 9.7% to 10.1%, and its estimated monthly branded searches held steady at 823K.
- Across the 11 months ending August 2026, Jo Malone’s estimated Share of Search among candle brands worldwide moved from 7.9% to 8.3%, and its estimated monthly branded searches held steady at 673K.

## How did search popularity change for candle brands worldwide in August 2026?

- In August 2026, Diptyque lost estimated Share of Search among candle brands worldwide, from 12.3% to 10.1%.

## Month by month

| Month | Diptyque estimated searches | Diptyque Share of Search | Diptyque rank | Jo Malone estimated searches | Jo Malone Share of Search | Jo Malone rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 9.7% | 2 | 673K | 7.9% | 4 |
| Nov 2025 | 1.2M | 8.3% | 2 | 1M | 6.8% | 4 |
| Dec 2025 | 1.2M | 6.9% | 3 | 1.2M | 6.9% | 4 |
| Jan 2026 | 823K | 11.6% | 2 | 673K | 9.4% | 3 |
| Feb 2026 | 673K | 10.1% | 2 | 550K | 8.3% | 3 |
| Mar 2026 | 823K | 11.9% | 2 | 673K | 9.7% | 3 |
| Apr 2026 | 673K | 10.1% | 2 | 673K | 10.1% | 3 |
| May 2026 | 823K | 12% | 2 | 673K | 9.8% | 3 |
| Jun 2026 | 823K | 10.5% | 2 | 550K | 7% | 3 |
| Jul 2026 | 823K | 12.3% | 2 | 550K | 8.2% | 3 |
| Aug 2026 | 823K | 10.1% | 2 | 673K | 8.3% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Diptyque’s and Jo Malone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Diptyque**: Measured on the search term “diptyque”.
- **Jo Malone**: Measured on the search term “jomalone”.

- [Diptyque profile](/demand/global-en/brands/diptyque)
- [Jo Malone profile](/demand/global-en/brands/jo-malone)
- [All candle brands worldwide](/demand/global-en/categories/candle-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Diptyque or Jo Malone?

In August 2026, Diptyque had more branded searches than Jo Malone among candle brands worldwide. Diptyque was estimated to have 823K branded searches compared to Jo Malone’s 673K, and held a 10.1% Share of Search versus Jo Malone’s 8.3%.

## Cite this page

Brandwave. "Diptyque vs Jo Malone: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/diptyque-vs-jo-malone

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/diptyque-vs-jo-malone. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.