--- title: "Dior vs Le Labo: Which is searched more?" description: "Is Dior or Le Labo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dior-vs-le-labo" publisher: "Brandwave" --- # Dior vs Le Labo: Which is searched more? Is Dior or Le Labo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dior and Le Labo - **Competitive set**: Fragrance brands - **Market**: Global - **Month measured**: Sep 2026 - **Dior Share of Search**: 1.9% - **Le Labo Share of Search**: 5.2% ## Is Dior or Le Labo more popular in search? - In September 2026, Le Labo had more branded searches than Dior among fragrance brands worldwide. Le Labo had about 1 million branded searches, while Dior had 368,000. Le Labo made up 5.2% of all fragrance brand searches we track, and Dior accounted for 1.9%. - Le Labo was ahead of Dior in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dior’s share of searches among fragrance brands worldwide held steady at 1.9%, and its estimated monthly branded searches held steady at 368K. - Across the 12 months ending September 2026, Le Labo’s share of searches among fragrance brands worldwide moved from 4.2% to 5.2%, and its estimated monthly branded searches moved from 823K to 1M. ## Top fragrance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dior was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Le Labo was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Dior was listed before Le Labo in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Chanel | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Dior | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Yves Saint Laurent | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Maison Francis Kurkdjian | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Tom Ford | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Armani Beauty | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Le Labo | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Gucci | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Versace | 9th | 1 of 3 | 2 of 2 | 3 of 5 | | Byredo | 10th | 0 of 3 | 2 of 2 | 2 of 5 | | Lattafa | 11th | 2 of 3 | 0 of 2 | 2 of 5 | | Carolina Herrera | 12th | 0 of 3 | 1 of 2 | 1 of 5 | | Jo Malone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rabanne | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Viktor&Rolf | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fragrance brands - Asked ChatGPT "Which fragrance brand should I buy?": 1. Chanel, 2. Dior, 3. Lattafa, 4. Maison Francis Kurkdjian - Asked ChatGPT "What are the best fragrance brands?": 1. Dior, 2. Chanel, 3. Maison Francis Kurkdjian, 4. Tom Ford, 5. Le Labo, 6. Yves Saint Laurent, 7. Armani Beauty, 8. Versace, 9. Lattafa - Asked ChatGPT "What's the best fragrance brand for everyday wear?": 1. Armani Beauty, 2. Chanel - Searched Google, AI Overview "fragrance brands": 1. Chanel, 2. Dior, 3. Yves Saint Laurent, 4. Le Labo, 5. Maison Francis Kurkdjian, 6. Byredo, 7. Gucci, 8. Tom Ford, 9. Versace - Searched Google, AI Overview "perfume brands for women": 1. Chanel, 2. Dior, 3. Yves Saint Laurent, 4. Gucci, 5. Tom Ford, 6. Carolina Herrera, 7. Versace, 8. Maison Francis Kurkdjian, 9. Byredo, 10. Le Labo Not named in any answer: Jo Malone, Rabanne and Viktor&Rolf. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for fragrance brands worldwide in September 2026? - In September 2026, Tom Ford overtook Versace and 2 others to rank 4th among fragrance brands worldwide, with 6.4% of the searches. - Estimated monthly branded searches for Le Labo worldwide rose 21.5% over 12 measured months, from 823K to 1M in September 2026. ## Month by month | Month | Dior estimated searches | Dior Share of Search | Dior rank | Le Labo estimated searches | Le Labo Share of Search | Le Labo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 368K | 1.9% | 11 | 823K | 4.2% | 8 | | Nov 2025 | 450K | 2.2% | 11 | 1M | 4.8% | 9 | | Dec 2025 | 550K | 2.1% | 11 | 1.2M | 4.7% | 9 | | Jan 2026 | 368K | 1.5% | 11 | 823K | 3.3% | 8 | | Feb 2026 | 301K | 1.7% | 11 | 823K | 4.6% | 8 | | Mar 2026 | 301K | 1.5% | 11 | 823K | 4.2% | 8 | | Apr 2026 | 301K | 1.6% | 11 | 823K | 4.4% | 8 | | May 2026 | 301K | 1.4% | 11 | 823K | 3.8% | 8 | | Jun 2026 | 301K | 1.4% | 11 | 823K | 3.8% | 6 | | Jul 2026 | 301K | 1.6% | 11 | 823K | 4.5% | 7 | | Aug 2026 | 368K | 2% | 11 | 1M | 5.4% | 6 | | Sep 2026 | 368K | 1.9% | 11 | 1M | 5.2% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Dior’s and Le Labo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dior**: Measured on the search term “dior perfume”. - **Le Labo**: Measured on the search term “le labo”. - [Dior profile](/demand/global-en/brands/dior) - [Le Labo profile](/demand/global-en/brands/le-labo) - [All fragrance brands worldwide](/demand/global-en/categories/fragrance-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dior or Le Labo more popular in search? In September 2026, Le Labo had more branded searches than Dior among fragrance brands worldwide. Le Labo had about 1 million branded searches, while Dior had 368,000. Le Labo made up 5.2% of all fragrance brand searches we track, and Dior accounted for 1.9%. ## Cite this page Brandwave. "Dior vs Le Labo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dior-vs-le-labo This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dior-vs-le-labo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.