---
title: "Dior vs Hourglass: Which is searched more?"
description: "Which is more popular in search, Dior or Hourglass? Compare estimated monthly branded-search demand and Share of Search inside the Face palette brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dior-vs-hourglass"
publisher: "Brandwave"
---

# Dior vs Hourglass: Which is searched more?

Which is more popular in search, Dior or Hourglass? Compare estimated monthly branded-search demand and Share of Search inside the Face palette brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dior and Hourglass
- **Competitive set**: Face palette brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Dior Share of Search**: 20.5%
- **Hourglass Share of Search**: 11.2%

## Which is more popular in search, Dior or Hourglass?

- In September 2026, Dior had more branded searches than Hourglass among face palette brands worldwide. Dior was estimated to have 450K branded searches compared to Hourglass’ 246K, and held a 20.5% Share of Search versus Hourglass’ 11.2%.
- Dior was ahead of Hourglass in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dior’s estimated Share of Search among face palette brands worldwide moved from 21.6% to 20.5%, and its estimated monthly branded searches held steady at 450K.
- Across the 12 months ending September 2026, Hourglass’ estimated Share of Search among face palette brands worldwide moved from 6.5% to 11.2%, and its estimated monthly branded searches moved from 135K to 246K.

## How did search popularity change for face palette brands worldwide in September 2026?

- In September 2026, Hourglass gained estimated Share of Search among face palette brands worldwide, from 3.5% to 11.2%.
- In September 2026, Dior lost estimated Share of Search among face palette brands worldwide, from 25.9% to 20.5%.

## Month by month

| Month | Dior estimated searches | Dior Share of Search | Dior rank | Hourglass estimated searches | Hourglass Share of Search | Hourglass rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 450K | 21.6% | 2 | 135K | 6.5% | 3 |
| Nov 2025 | 450K | 11.3% | 2 | 165K | 4.2% | 3 |
| Dec 2025 | 550K | 16.1% | 2 | 135K | 3.9% | 3 |
| Jan 2026 | 550K | 25.2% | 2 | 135K | 6.2% | 3 |
| Feb 2026 | 450K | 25.6% | 2 | 90.5K | 5.1% | 3 |
| Mar 2026 | 450K | 22.1% | 2 | 90.5K | 4.4% | 3 |
| Apr 2026 | 450K | 25.8% | 2 | 74K | 4.2% | 3 |
| May 2026 | 550K | 29.8% | 2 | 74K | 4% | 3 |
| Jun 2026 | 450K | 26% | 2 | 60.5K | 3.5% | 3 |
| Jul 2026 | 550K | 25.9% | 2 | 74K | 3.5% | 3 |
| Aug 2026 | 550K | 25.9% | 2 | 74K | 3.5% | 3 |
| Sep 2026 | 450K | 20.5% | 2 | 246K | 11.2% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Dior’s and Hourglass’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dior**: Measured on the search term “dior bag”.
- **Hourglass**: Measured on the search term “hourglass palette”.

- [Dior profile](/demand/global-en/brands/dior)
- [Hourglass profile](/demand/global-en/brands/hourglass)
- [All face palette brands worldwide](/demand/global-en/categories/face-palette-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dior or Hourglass?

In September 2026, Dior had more branded searches than Hourglass among face palette brands worldwide. Dior was estimated to have 450K branded searches compared to Hourglass’ 246K, and held a 20.5% Share of Search versus Hourglass’ 11.2%.

## Cite this page

Brandwave. "Dior vs Hourglass: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dior-vs-hourglass

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dior-vs-hourglass. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.