--- title: "Dimplex vs Touchstone: Which is searched more?" description: "Is Dimplex or Touchstone more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electric fire brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dimplex-vs-touchstone-home-products" publisher: "Brandwave" --- # Dimplex vs Touchstone: Which is searched more? Is Dimplex or Touchstone more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electric fire brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dimplex and Touchstone - **Competitive set**: Electric fire brands - **Market**: Global - **Month measured**: Sep 2026 - **Dimplex Share of Search**: 50.2% - **Touchstone Share of Search**: 3% ## Is Dimplex or Touchstone more popular in search? - In September 2026, Dimplex had more branded searches than Touchstone among electric fire brands worldwide. Dimplex had about 31,900 branded searches, while Touchstone had 1,900. Dimplex made up 50.2% of all electric fire brand searches we track, and Touchstone accounted for 3%. - Dimplex was ahead of Touchstone in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dimplex’s share of searches among electric fire brands worldwide moved from 48.8% to 50.2%, and its estimated monthly branded searches moved from 48.1K to 31.9K. - Across the 12 months ending September 2026, Touchstone’s share of searches among electric fire brands worldwide moved from 3.7% to 3%, and its estimated monthly branded searches moved from 3.6K to 1.9K. ## Top electric fire brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Touchstone was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Dimplex was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Dimplex was listed before Touchstone in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dimplex | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | British Fires | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Touchstone | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Napoleon | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Evonic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Be Modern | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Glen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Adam | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Eko Fires | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about electric fire brands - Asked ChatGPT "Which electric fire brand should I buy?": 1. Dimplex, 2. British Fires, 3. Touchstone - Asked ChatGPT "What are the best electric fire brands?": 1. Dimplex, 2. British Fires, 3. Napoleon, 4. Touchstone - Asked ChatGPT "What's the best electric fire brand for a living room?": 1. Dimplex, 2. British Fires, 3. Napoleon - Searched Google, AI Overview "best electric fire": 1. Touchstone - Searched Google, AI Overview "wall mounted electric fire": 1. Touchstone, 2. Napoleon Not named in any answer: Evonic, Be Modern, Glen, Adam and Eko Fires. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for electric fire brands worldwide in September 2026? - In September 2026, Dimplex gained share of searches among electric fire brands worldwide, from 48% to 50.2%. - In September 2026, Touchstone lost share of searches among electric fire brands worldwide, from 3.9% to 3%. ## Month by month | Month | Dimplex estimated searches | Dimplex Share of Search | Dimplex rank | Touchstone estimated searches | Touchstone Share of Search | Touchstone rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 48.1K | 48.8% | 1 | 3.6K | 3.7% | 5 | | Nov 2025 | 59.7K | 55% | 1 | 4.4K | 4.1% | 4 | | Dec 2025 | 45.9K | 55.2% | 1 | 3.6K | 4.3% | 4 | | Jan 2026 | 49.6K | 54.3% | 1 | 3.6K | 3.9% | 5 | | Feb 2026 | 37.6K | 53.8% | 1 | 2.4K | 3.4% | 5 | | Mar 2026 | 30.7K | 49.4% | 1 | 1.9K | 3.1% | 6 | | Apr 2026 | 24.1K | 47.8% | 1 | 1.9K | 3.8% | 5 | | May 2026 | 23.8K | 48.6% | 1 | 1.6K | 3.3% | 7 | | Jun 2026 | 27.1K | 55.9% | 1 | 1.6K | 3.3% | 5 | | Jul 2026 | 26.1K | 50.2% | 1 | 1.6K | 3.1% | 6 | | Aug 2026 | 23.5K | 48% | 1 | 1.9K | 3.9% | 5 | | Sep 2026 | 31.9K | 50.2% | 1 | 1.9K | 3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Dimplex’s and Touchstone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dimplex**: Measured on the search terms “dimplex”, “dimplex electric fire” and “dimplex electric heater”, summed into one figure. - **Touchstone**: Measured on the search term “touchstone fireplace”. - [Dimplex profile](/demand/global-en/brands/dimplex) - [Touchstone profile](/demand/global-en/brands/touchstone-home-products) - [All electric fire brands worldwide](/demand/global-en/categories/electric-fire-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dimplex or Touchstone more popular in search? In September 2026, Dimplex had more branded searches than Touchstone among electric fire brands worldwide. Dimplex had about 31,900 branded searches, while Touchstone had 1,900. Dimplex made up 50.2% of all electric fire brand searches we track, and Touchstone accounted for 3%. ## Cite this page Brandwave. "Dimplex vs Touchstone: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dimplex-vs-touchstone-home-products This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dimplex-vs-touchstone-home-products. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.