---
title: "Dimplex vs Midea: Which is searched more?"
description: "Is Dimplex or Midea more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Heater and dehumidifier brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dimplex-vs-midea"
publisher: "Brandwave"
---

# Dimplex vs Midea: Which is searched more?

Is Dimplex or Midea more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Heater and dehumidifier brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dimplex and Midea
- **Competitive set**: Heater and dehumidifier brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Dimplex Share of Search**: 1.8%
- **Midea Share of Search**: 31.7%

## Is Dimplex or Midea more popular in search?

- In September 2026, Midea had more branded searches than Dimplex among heater and dehumidifier brands worldwide. Midea had about 550,000 branded searches, while Dimplex had 30,800. Midea made up 31.7% of all heater and dehumidifier brand searches we track, and Dimplex accounted for 1.8%.
- Midea was ahead of Dimplex in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dimplex’s share of searches among heater and dehumidifier brands worldwide moved from 2.8% to 1.8%, and its estimated monthly branded searches moved from 53.2K to 30.8K.
- Across the 12 months ending September 2026, Midea’s share of searches among heater and dehumidifier brands worldwide moved from 23.9% to 31.7%, and its estimated monthly branded searches moved from 450K to 550K.

## How did search popularity change for heater and dehumidifier brands worldwide in September 2026?

- In September 2026, Midea lost share of searches among heater and dehumidifier brands worldwide, from 35.7% to 31.7%.
- Estimated monthly branded searches for Dimplex worldwide fell 42.1% over 12 measured months, from 53.2K to 30.8K in September 2026.

## Month by month

| Month | Dimplex estimated searches | Dimplex Share of Search | Dimplex rank | Midea estimated searches | Midea Share of Search | Midea rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 53.2K | 2.8% | 6 | 450K | 23.9% | 2 |
| Nov 2025 | 66.6K | 2.9% | 6 | 450K | 19.3% | 2 |
| Dec 2025 | 50.5K | 2.4% | 8 | 450K | 21.8% | 2 |
| Jan 2026 | 58K | 2.9% | 7 | 450K | 22.5% | 2 |
| Feb 2026 | 41.3K | 2.7% | 6 | 368K | 23.8% | 2 |
| Mar 2026 | 33.8K | 2% | 6 | 450K | 27.2% | 2 |
| Apr 2026 | 29.1K | 1.8% | 7 | 450K | 28.3% | 2 |
| May 2026 | 28.8K | 1.6% | 8 | 550K | 31% | 2 |
| Jun 2026 | 33.2K | 1.6% | 8 | 823K | 39.4% | 1 |
| Jul 2026 | 31.1K | 1.5% | 8 | 823K | 40.1% | 1 |
| Aug 2026 | 25.5K | 1.4% | 7 | 673K | 35.7% | 2 |
| Sep 2026 | 30.8K | 1.8% | 7 | 550K | 31.7% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Dimplex’s and Midea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dimplex**: Measured on the search terms “dimplex”, “dimplex dehumidifier”, “dimplex electric heater” and “dimplex heater”, summed into one figure.
- **Midea**: Measured on the search term “midea”.

- [Dimplex profile](/demand/global-en/brands/dimplex)
- [Midea profile](/demand/global-en/brands/midea)
- [All heater and dehumidifier brands worldwide](/demand/global-en/categories/heater-and-dehumidifier-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Dimplex or Midea more popular in search?

In September 2026, Midea had more branded searches than Dimplex among heater and dehumidifier brands worldwide. Midea had about 550,000 branded searches, while Dimplex had 30,800. Midea made up 31.7% of all heater and dehumidifier brand searches we track, and Dimplex accounted for 1.8%.

## Cite this page

Brandwave. "Dimplex vs Midea: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dimplex-vs-midea

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dimplex-vs-midea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.