---
title: "Dilmah vs Pukka: Which is searched more?"
description: "Which is more popular in search, Dilmah or Pukka? Compare estimated monthly branded-search demand and Share of Search inside the Tea bag brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dilmah-vs-pukka"
publisher: "Brandwave"
---

# Dilmah vs Pukka: Which is searched more?

Which is more popular in search, Dilmah or Pukka? Compare estimated monthly branded-search demand and Share of Search inside the Tea bag brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dilmah and Pukka
- **Competitive set**: Tea bag brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Dilmah Share of Search**: 7.4%
- **Pukka Share of Search**: 9.1%

## Which is more popular in search, Dilmah or Pukka?

- In September 2026, Pukka had more branded searches than Dilmah among tea bag brands worldwide. Pukka was estimated to have 22.2K branded searches compared to Dilmah’s 18.1K, and held a 9.1% Share of Search versus Dilmah’s 7.4%.
- The lead changed hands 2 times in the 12 months ending September 2026: Dilmah took it in July 2026, Pukka took it in September 2026.
- Across the 12 months ending September 2026, Dilmah’s estimated Share of Search among tea bag brands worldwide moved from 7.5% to 7.4%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Pukka’s estimated Share of Search among tea bag brands worldwide moved from 11.1% to 9.1%, and its estimated monthly branded searches moved from 33.1K to 22.2K.

## How did search popularity change for tea bag brands worldwide in September 2026?

- In September 2026, Dilmah lost estimated Share of Search among tea bag brands worldwide, from 9.1% to 7.4%.
- In September 2026, Pukka rose from 4th to 3rd among tea bag brands worldwide.

## Month by month

| Month | Dilmah estimated searches | Dilmah Share of Search | Dilmah rank | Pukka estimated searches | Pukka Share of Search | Pukka rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 22.2K | 7.5% | 4 | 33.1K | 11.1% | 3 |
| Nov 2025 | 22.2K | 7.4% | 5 | 33.1K | 11% | 3 |
| Dec 2025 | 22.2K | 7.1% | 5 | 40.5K | 12.9% | 3 |
| Jan 2026 | 22.2K | 7.2% | 5 | 40.5K | 13.1% | 3 |
| Feb 2026 | 18.1K | 7.2% | 6 | 27.1K | 10.8% | 3 |
| Mar 2026 | 18.1K | 7.2% | 6 | 27.1K | 10.8% | 3 |
| Apr 2026 | 18.1K | 7.5% | 4 | 22.2K | 9.2% | 3 |
| May 2026 | 22.2K | 9.1% | 3 | 22.2K | 9.1% | 4 |
| Jun 2026 | 18.1K | 7.9% | 3 | 18.1K | 7.9% | 4 |
| Jul 2026 | 22.2K | 9.5% | 3 | 18.1K | 7.7% | 4 |
| Aug 2026 | 22.2K | 9.1% | 3 | 22.2K | 9.1% | 4 |
| Sep 2026 | 18.1K | 7.4% | 5 | 22.2K | 9.1% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Dilmah’s and Pukka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dilmah**: Measured on the search term “dilmah”.
- **Pukka**: Measured on the search term “pukka tea”.

- [Dilmah profile](/demand/global-en/brands/dilmah)
- [Pukka profile](/demand/global-en/brands/pukka)
- [All tea bag brands worldwide](/demand/global-en/categories/tea-bag-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dilmah or Pukka?

In September 2026, Pukka had more branded searches than Dilmah among tea bag brands worldwide. Pukka was estimated to have 22.2K branded searches compared to Dilmah’s 18.1K, and held a 9.1% Share of Search versus Dilmah’s 7.4%.

## Cite this page

Brandwave. "Dilmah vs Pukka: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dilmah-vs-pukka

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dilmah-vs-pukka. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.