---
title: "DigitalOcean vs Hetzner: Which is searched more?"
description: "Which is more popular in search, DigitalOcean or Hetzner? Compare estimated monthly branded-search demand and Share of Search inside the VPS hosting providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/digitalocean-vs-hetzner"
publisher: "Brandwave"
---

# DigitalOcean vs Hetzner: Which is searched more?

Which is more popular in search, DigitalOcean or Hetzner? Compare estimated monthly branded-search demand and Share of Search inside the VPS hosting providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: DigitalOcean and Hetzner
- **Competitive set**: VPS hosting providers
- **Market**: Global
- **Month measured**: Aug 2026
- **DigitalOcean Share of Search**: 35.1%
- **Hetzner Share of Search**: 34.5%

## Which is more popular in search, DigitalOcean or Hetzner?

- In August 2026, DigitalOcean had more branded searches than Hetzner among VPS hosting providers worldwide. DigitalOcean was estimated to have 457K branded searches compared to Hetzner’s 450K, and held a 35.1% Share of Search versus Hetzner’s 34.5%.
- The lead changed hands 4 times in the 11 months ending August 2026: Hetzner took it in April 2026, DigitalOcean took it in May 2026, Hetzner took it in June 2026, DigitalOcean took it in July 2026.
- Across the 11 months ending August 2026, DigitalOcean’s estimated Share of Search among VPS hosting providers worldwide moved from 41.7% to 35.1%, and its estimated monthly branded searches moved from 455K to 457K.
- Across the 11 months ending August 2026, Hetzner’s estimated Share of Search among VPS hosting providers worldwide moved from 27.6% to 34.5%, and its estimated monthly branded searches moved from 301K to 450K.

## How did search popularity change for VPS hosting providers worldwide in August 2026?

- In August 2026, Hetzner lost estimated Share of Search among VPS hosting providers worldwide, from 35.5% to 34.5%.
- In August 2026, DigitalOcean lost estimated Share of Search among VPS hosting providers worldwide, from 36% to 35.1%.

## Month by month

| Month | DigitalOcean estimated searches | DigitalOcean Share of Search | DigitalOcean rank | Hetzner estimated searches | Hetzner Share of Search | Hetzner rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 455K | 41.7% | 1 | 301K | 27.6% | 2 |
| Nov 2025 | 455K | 42.3% | 1 | 301K | 28% | 2 |
| Dec 2025 | 455K | 42.3% | 1 | 301K | 28% | 2 |
| Jan 2026 | 455K | 38% | 1 | 368K | 30.7% | 2 |
| Feb 2026 | 455K | 37.6% | 1 | 450K | 37.2% | 2 |
| Mar 2026 | 555K | 38.2% | 1 | 550K | 37.8% | 2 |
| Apr 2026 | 455K | 34.2% | 2 | 550K | 41.4% | 1 |
| May 2026 | 555K | 38.2% | 1 | 550K | 37.8% | 2 |
| Jun 2026 | 455K | 32.6% | 2 | 550K | 39.4% | 1 |
| Jul 2026 | 456K | 36% | 1 | 450K | 35.5% | 2 |
| Aug 2026 | 457K | 35.1% | 1 | 450K | 34.5% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using DigitalOcean’s and Hetzner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **DigitalOcean**: Measured on the search terms “cloud storage digitalocean”, “digitalocean”, “digitalocean app”, “digitalocean cloud storage”, “digitalocean com”, “digitalocean object storage” and “digitalocean spaces”, summed into one figure.
- **Hetzner**: Measured on the search term “hetzner”.

- [DigitalOcean profile](/demand/global-en/brands/digitalocean)
- [Hetzner profile](/demand/global-en/brands/hetzner)
- [All VPS hosting providers worldwide](/demand/global-en/categories/vps-hosting-providers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, DigitalOcean or Hetzner?

In August 2026, DigitalOcean had more branded searches than Hetzner among VPS hosting providers worldwide. DigitalOcean was estimated to have 457K branded searches compared to Hetzner’s 450K, and held a 35.1% Share of Search versus Hetzner’s 34.5%.

## Cite this page

Brandwave. "DigitalOcean vs Hetzner: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/digitalocean-vs-hetzner

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/digitalocean-vs-hetzner. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.