---
title: "DiGiorno vs Goodfella's: Which is searched more?"
description: "Which is more popular in search, DiGiorno or Goodfella's? Compare estimated monthly branded-search demand and Share of Search inside the Frozen pizza brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/digiorno-vs-goodfellas"
publisher: "Brandwave"
---

# DiGiorno vs Goodfella's: Which is searched more?

Which is more popular in search, DiGiorno or Goodfella's? Compare estimated monthly branded-search demand and Share of Search inside the Frozen pizza brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: DiGiorno and Goodfella's
- **Competitive set**: Frozen pizza brands
- **Market**: Global
- **Month measured**: Aug 2026
- **DiGiorno Share of Search**: 3.6%
- **Goodfella's Share of Search**: 65.6%

## Which is more popular in search, DiGiorno or Goodfella's?

- In August 2026, Goodfella's had more branded searches than DiGiorno among frozen pizza brands worldwide. Goodfella's was estimated to have 1.1M branded searches compared to DiGiorno’s 60.5K, and held a 65.6% Share of Search versus DiGiorno’s 3.6%.
- Goodfella's was ahead of DiGiorno in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DiGiorno’s estimated Share of Search among frozen pizza brands worldwide moved from 3.5% to 3.6%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 11 months ending August 2026, Goodfella's’ estimated Share of Search among frozen pizza brands worldwide moved from 63.4% to 65.6%, and its estimated monthly branded searches held steady at 1.1M.

## How did search popularity change for frozen pizza brands worldwide in August 2026?

- In August 2026, Totino's overtook DiGiorno to rank 4th among frozen pizza brands worldwide, at 5%.
- In August 2026, Goodfella's lost estimated Share of Search among frozen pizza brands worldwide, from 68.8% to 65.6%.

## Month by month

| Month | DiGiorno estimated searches | DiGiorno Share of Search | DiGiorno rank | Goodfella's estimated searches | Goodfella's Share of Search | Goodfella's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 3.5% | 4 | 1.1M | 63.4% | 1 |
| Nov 2025 | 60.5K | 3.5% | 4 | 1.1M | 63.9% | 1 |
| Dec 2025 | 60.5K | 3.1% | 4 | 1.3M | 66.6% | 1 |
| Jan 2026 | 74K | 4.4% | 4 | 1.1M | 65.1% | 1 |
| Feb 2026 | 60.5K | 4.1% | 4 | 914K | 61.7% | 1 |
| Mar 2026 | 60.5K | 3.5% | 4 | 1.1M | 64.3% | 1 |
| Apr 2026 | 49.5K | 3.1% | 4 | 1.1M | 67.6% | 1 |
| May 2026 | 49.5K | 3% | 4 | 1.1M | 66.9% | 1 |
| Jun 2026 | 49.5K | 3.1% | 5 | 1.1M | 69.3% | 1 |
| Jul 2026 | 60.5K | 3.8% | 4 | 1.1M | 68.8% | 1 |
| Aug 2026 | 60.5K | 3.6% | 5 | 1.1M | 65.6% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using DiGiorno’s and Goodfella's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **DiGiorno**: Measured on the search term “digiorno pizza”.
- **Goodfella's**: Measured on the search terms “goodfella s” and “goodfellas pizza”, summed into one figure.

- [DiGiorno profile](/demand/global-en/brands/digiorno)
- [Goodfella's profile](/demand/global-en/brands/goodfellas)
- [All frozen pizza brands worldwide](/demand/global-en/categories/frozen-pizza-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, DiGiorno or Goodfella's?

In August 2026, Goodfella's had more branded searches than DiGiorno among frozen pizza brands worldwide. Goodfella's was estimated to have 1.1M branded searches compared to DiGiorno’s 60.5K, and held a 65.6% Share of Search versus DiGiorno’s 3.6%.

## Cite this page

Brandwave. "DiGiorno vs Goodfella's: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/digiorno-vs-goodfellas

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/digiorno-vs-goodfellas. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.