--- title: "Difflam vs Ricola: Which is searched more?" description: "Is Difflam or Ricola more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Throat lozenge brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/difflam-vs-ricola" publisher: "Brandwave" --- # Difflam vs Ricola: Which is searched more? Is Difflam or Ricola more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Throat lozenge brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Difflam and Ricola - **Competitive set**: Throat lozenge brands - **Market**: Global - **Month measured**: Sep 2026 - **Difflam Share of Search**: 4.4% - **Ricola Share of Search**: 6.5% ## Is Difflam or Ricola more popular in search? - In September 2026, Ricola had more branded searches than Difflam among throat lozenge brands worldwide. Ricola had about 110,000 branded searches, while Difflam had 74,000. Ricola made up 6.5% of all throat lozenge brand searches we track, and Difflam accounted for 4.4%. - Ricola was ahead of Difflam in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Difflam’s share of searches among throat lozenge brands worldwide moved from 5.3% to 4.4%, and its estimated monthly branded searches moved from 90.5K to 74K. - Across the 12 months ending September 2026, Ricola’s share of searches among throat lozenge brands worldwide moved from 7.8% to 6.5%, and its estimated monthly branded searches moved from 135K to 110K. ## Top throat lozenge brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ricola appeared in all five answers. Difflam did not appear in any of the five answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Strepsils | 1 of 3 | 0 of 2 | 1 of 5 | | Betadine | 0 of 3 | 0 of 2 | 0 of 5 | | Ricola | 3 of 3 | 2 of 2 | 5 of 5 | | Difflam | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about throat lozenge brands - Asked ChatGPT "Which throat lozenge brand should I buy?": 1. Ricola, 2. Strepsils - Asked ChatGPT "What are the best throat lozenge brands?": 1. Ricola - Asked ChatGPT "What's the best throat lozenge brand for a sore throat?": 1. Ricola - Searched Google, AI Overview "sore throat lozenges": 1. Ricola - Searched Google, AI Overview "best throat lozenge": 1. Ricola Not named in any answer: Betadine and Difflam. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for throat lozenge brands worldwide in September 2026? - In September 2026, Ricola gained share of searches among throat lozenge brands worldwide, from 6% to 6.5%. - Estimated monthly branded searches for Difflam worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026. ## Month by month | Month | Difflam estimated searches | Difflam Share of Search | Difflam rank | Ricola estimated searches | Ricola Share of Search | Ricola rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 5.3% | 4 | 135K | 7.8% | 3 | | Nov 2025 | 74K | 4.3% | 4 | 135K | 7.9% | 3 | | Dec 2025 | 90.5K | 5.3% | 4 | 135K | 7.8% | 3 | | Jan 2026 | 74K | 4.3% | 4 | 135K | 7.9% | 3 | | Feb 2026 | 74K | 5.3% | 4 | 110K | 7.8% | 3 | | Mar 2026 | 74K | 4.8% | 4 | 110K | 7.2% | 3 | | Apr 2026 | 60.5K | 4% | 4 | 90.5K | 6% | 3 | | May 2026 | 60.5K | 4% | 4 | 90.5K | 6% | 3 | | Jun 2026 | 60.5K | 4% | 4 | 90.5K | 6% | 3 | | Jul 2026 | 60.5K | 4% | 4 | 90.5K | 6% | 3 | | Aug 2026 | 60.5K | 4% | 4 | 90.5K | 6% | 3 | | Sep 2026 | 74K | 4.4% | 4 | 110K | 6.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Difflam’s and Ricola’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Difflam**: Measured on the search term “difflam”. - **Ricola**: Measured on the search term “ricola”. - [Difflam profile](/demand/global-en/brands/difflam) - [Ricola profile](/demand/global-en/brands/ricola) - [All throat lozenge brands worldwide](/demand/global-en/categories/throat-lozenge-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Difflam or Ricola more popular in search? In September 2026, Ricola had more branded searches than Difflam among throat lozenge brands worldwide. Ricola had about 110,000 branded searches, while Difflam had 74,000. Ricola made up 6.5% of all throat lozenge brand searches we track, and Difflam accounted for 4.4%. ## Cite this page Brandwave. "Difflam vs Ricola: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/difflam-vs-ricola This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/difflam-vs-ricola. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.