---
title: "Differin vs Paula's Choice: Which is more popular by branded search?"
description: "Which is more popular in search, Differin or Paula's Choice? Compare estimated monthly branded-search demand and Share of Search inside the Acne treatments set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/differin-vs-paula-s-choice"
publisher: "Brandwave"
---

# Differin vs Paula's Choice: Which is more popular by branded search?

Which is more popular in search, Differin or Paula's Choice? Compare estimated monthly branded-search demand and Share of Search inside the Acne treatments set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Differin and Paula's Choice
- **Competitive set**: Acne treatments
- **Market**: Global
- **Month measured**: Aug 2026
- **Differin Share of Search**: 3%
- **Paula's Choice Share of Search**: 8%

## Which is more popular in search, Differin or Paula's Choice?

- In August 2026, Paula's Choice had more branded searches than Differin among acne treatments worldwide. Paula's Choice was estimated to have 532K branded searches compared to Differin’s 201K, and held an 8% Share of Search versus Differin’s 3%.
- Paula's Choice was ahead of Differin in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Differin’s estimated Share of Search among acne treatments worldwide moved from 3.3% to 3%, and its estimated monthly branded searches held steady at 201K.
- Across the 11 months ending August 2026, Paula's Choice’s estimated Share of Search among acne treatments worldwide moved from 9.1% to 8%, and its estimated monthly branded searches moved from 552K to 532K.

## How did search popularity change for acne treatments worldwide in August 2026?

- In August 2026, Paula's Choice gained estimated Share of Search among acne treatments worldwide, from 6.6% to 8%.
- In August 2026, Differin lost estimated Share of Search among acne treatments worldwide, from 4.5% to 3%.

## Month by month

| Month | Differin estimated searches | Differin Share of Search | Differin rank | Paula's Choice estimated searches | Paula's Choice Share of Search | Paula's Choice rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 3.3% | 5 | 552K | 9.1% | 4 |
| Nov 2025 | 201K | 2.7% | 5 | 652K | 8.6% | 4 |
| Dec 2025 | 165K | 2.4% | 5 | 551K | 8.1% | 4 |
| Jan 2026 | 246K | 3.6% | 5 | 552K | 8% | 4 |
| Feb 2026 | 201K | 3.1% | 5 | 534K | 8.2% | 4 |
| Mar 2026 | 246K | 3.3% | 5 | 550K | 7.5% | 4 |
| Apr 2026 | 246K | 3.2% | 5 | 551K | 7.2% | 4 |
| May 2026 | 246K | 3.4% | 5 | 533K | 7.3% | 4 |
| Jun 2026 | 246K | 3.7% | 5 | 436K | 6.6% | 4 |
| Jul 2026 | 301K | 4.5% | 5 | 441K | 6.6% | 4 |
| Aug 2026 | 201K | 3% | 5 | 532K | 8% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Differin’s and Paula's Choice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Differin**: Measured on the search term “differin gel”.
- **Paula's Choice**: Measured on the search terms “paula s choice”, “paula's choice”, “paula's choice serum”, “paula's choice skincare”, “paula'schoice” and “paulas choice bha”, summed into one figure.

- [Differin profile](/demand/global-en/brands/differin)
- [Paula's Choice profile](/demand/global-en/brands/paula-s-choice)
- [All acne treatments worldwide](/demand/global-en/categories/acne-treatments): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Differin or Paula's Choice?

In August 2026, Paula's Choice had more branded searches than Differin among acne treatments worldwide. Paula's Choice was estimated to have 532K branded searches compared to Differin’s 201K, and held an 8% Share of Search versus Differin’s 3%.

## Cite this page

Brandwave. "Differin vs Paula's Choice: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/differin-vs-paula-s-choice

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/differin-vs-paula-s-choice. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.