---
title: "Dickies vs Wrangler: Which is searched more?"
description: "Which is more popular in search, Dickies or Wrangler? Compare estimated monthly branded-search demand and Share of Search inside the Cargo shorts brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dickies-vs-wrangler"
publisher: "Brandwave"
---

# Dickies vs Wrangler: Which is searched more?

Which is more popular in search, Dickies or Wrangler? Compare estimated monthly branded-search demand and Share of Search inside the Cargo shorts brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dickies and Wrangler
- **Competitive set**: Cargo shorts brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Dickies Share of Search**: 0.91%
- **Wrangler Share of Search**: 63.3%

## Which is more popular in search, Dickies or Wrangler?

- In September 2026, Wrangler had more branded searches than Dickies among cargo shorts brands worldwide. Wrangler was estimated to have 201K branded searches compared to Dickies’ 2.9K, and held a 63.3% Share of Search versus Dickies’ 0.91%.
- Wrangler was ahead of Dickies in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dickies’ estimated Share of Search among cargo shorts brands worldwide moved from 0.75% to 0.91%, and its estimated monthly branded searches held steady at 2.9K.
- Across the 12 months ending September 2026, Wrangler’s estimated Share of Search among cargo shorts brands worldwide moved from 63.6% to 63.3%, and its estimated monthly branded searches moved from 246K to 201K.

## How did search popularity change for cargo shorts brands worldwide in September 2026?

- In September 2026, Wrangler gained estimated Share of Search among cargo shorts brands worldwide, from 58.1% to 63.3%.
- In September 2026, Dickies lost estimated Share of Search among cargo shorts brands worldwide, from 7.8% to 0.91%.

## Month by month

| Month | Dickies estimated searches | Dickies Share of Search | Dickies rank | Wrangler estimated searches | Wrangler Share of Search | Wrangler rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.9K | 0.75% | 4 | 246K | 63.6% | 1 |
| Nov 2025 | 1.6K | 0.39% | 4 | 246K | 59.3% | 1 |
| Dec 2025 | 2.9K | 0.75% | 3 | 246K | 63.7% | 1 |
| Jan 2026 | 4.4K | 1.3% | 3 | 201K | 58.4% | 1 |
| Feb 2026 | 8.1K | 2.8% | 3 | 165K | 57.7% | 1 |
| Mar 2026 | 9.9K | 2.8% | 4 | 201K | 56.5% | 1 |
| Apr 2026 | 14.8K | 4.6% | 3 | 165K | 51.3% | 1 |
| May 2026 | 5.4K | 1.5% | 4 | 201K | 57.2% | 1 |
| Jun 2026 | 5.4K | 1.8% | 4 | 165K | 55.9% | 1 |
| Jul 2026 | 8.1K | 3% | 4 | 165K | 60.3% | 1 |
| Aug 2026 | 27.1K | 7.8% | 3 | 201K | 58.1% | 1 |
| Sep 2026 | 2.9K | 0.91% | 4 | 201K | 63.3% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Dickies’ and Wrangler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dickies**: Measured on the search term “dickies cargo shorts”.
- **Wrangler**: Measured on the search term “wrangler jeans”.

- [Dickies profile](/demand/global-en/brands/dickies)
- [Wrangler profile](/demand/global-en/brands/wrangler)
- [All cargo shorts brands worldwide](/demand/global-en/categories/cargo-shorts-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dickies or Wrangler?

In September 2026, Wrangler had more branded searches than Dickies among cargo shorts brands worldwide. Wrangler was estimated to have 201K branded searches compared to Dickies’ 2.9K, and held a 63.3% Share of Search versus Dickies’ 0.91%.

## Cite this page

Brandwave. "Dickies vs Wrangler: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dickies-vs-wrangler

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dickies-vs-wrangler. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.