--- title: "Dickies vs Supreme: Which is searched more?" description: "Is Dickies or Supreme more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streetwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dickies-vs-supreme" publisher: "Brandwave" --- # Dickies vs Supreme: Which is searched more? Is Dickies or Supreme more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streetwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dickies and Supreme - **Competitive set**: Streetwear brands - **Market**: Global - **Month measured**: Sep 2026 - **Dickies Share of Search**: 6.8% - **Supreme Share of Search**: 22.7% ## Is Dickies or Supreme more popular in search? - In September 2026, Supreme had more branded searches than Dickies among streetwear brands worldwide. Supreme had about 2.2 million branded searches, while Dickies had 673,000. Supreme made up 22.7% of all streetwear brand searches we track, and Dickies accounted for 6.8%. - Supreme was ahead of Dickies in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dickies’ share of searches among streetwear brands worldwide moved from 6.7% to 6.8%, and its estimated monthly branded searches moved from 823K to 673K. - Across the 12 months ending September 2026, Supreme’s share of searches among streetwear brands worldwide moved from 18.2% to 22.7%, and its estimated monthly branded searches held steady at 2.2M. ## Top streetwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Supreme was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Dickies was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Supreme was listed before Dickies in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stüssy | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Carhartt WIP | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Supreme | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Corteiz | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Fear of God Essentials | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Off-White | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Aimé Leon Dore | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Kith | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Dickies | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Champion | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about streetwear brands - Asked ChatGPT "Which streetwear brand should I buy?": 1. Stüssy, 2. Carhartt WIP, 3. Corteiz, 4. Dickies - Asked ChatGPT "What are the best streetwear brands?": 1. Stüssy, 2. Supreme, 3. Carhartt WIP, 4. Corteiz, 5. Fear of God Essentials, 6. Aimé Leon Dore, 7. Off-White, 8. Dickies - Asked ChatGPT "What's the best streetwear brand for casual wear?": 1. Stüssy, 2. Carhartt WIP, 3. Fear of God Essentials, 4. Supreme - Searched Google, AI Overview "streetwear brands": 1. Stüssy, 2. Supreme, 3. Carhartt WIP, 4. Off-White, 5. Kith, 6. Corteiz, 7. Aimé Leon Dore - Searched Google, AI Overview "streetwear for men": named none of the brands we track Not named in any answer: Champion. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for streetwear brands worldwide in September 2026? - In September 2026, Carhartt WIP overtook Supreme to become the leader among streetwear brands worldwide, with 30.8% of the searches. - In September 2026, Supreme lost share of searches among streetwear brands worldwide, from 26.8% to 22.7%. - Estimated monthly branded searches for Dickies worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026. ## Month by month | Month | Dickies estimated searches | Dickies Share of Search | Dickies rank | Supreme estimated searches | Supreme Share of Search | Supreme rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 823K | 6.7% | 5 | 2.2M | 18.2% | 3 | | Nov 2025 | 823K | 5.6% | 5 | 2.2M | 15.2% | 3 | | Dec 2025 | 823K | 5.4% | 5 | 2.7M | 17.8% | 2 | | Jan 2026 | 673K | 5.9% | 5 | 2.2M | 19.6% | 2 | | Feb 2026 | 550K | 5.7% | 5 | 2.2M | 23.3% | 2 | | Mar 2026 | 673K | 6.3% | 5 | 2.7M | 25.7% | 2 | | Apr 2026 | 550K | 5.9% | 5 | 2.2M | 23.9% | 2 | | May 2026 | 673K | 7.3% | 5 | 2.2M | 24.3% | 1 | | Jun 2026 | 550K | 6.6% | 5 | 1.8M | 21.9% | 3 | | Jul 2026 | 550K | 6.6% | 5 | 1.8M | 21.9% | 3 | | Aug 2026 | 673K | 6.6% | 5 | 2.7M | 26.8% | 1 | | Sep 2026 | 673K | 6.8% | 5 | 2.2M | 22.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Dickies’ and Supreme’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dickies**: Measured on the search term “dickies”. - **Supreme**: Measured on the search term “supreme”. - [Dickies profile](/demand/global-en/brands/dickies) - [Supreme profile](/demand/global-en/brands/supreme) - [All streetwear brands worldwide](/demand/global-en/categories/streetwear-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dickies or Supreme more popular in search? In September 2026, Supreme had more branded searches than Dickies among streetwear brands worldwide. Supreme had about 2.2 million branded searches, while Dickies had 673,000. Supreme made up 22.7% of all streetwear brand searches we track, and Dickies accounted for 6.8%. ## Cite this page Brandwave. "Dickies vs Supreme: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dickies-vs-supreme This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dickies-vs-supreme. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.