---
title: "Dickies vs Portwest: Which is searched more?"
description: "Which is more popular in search, Dickies or Portwest? Compare estimated monthly branded-search demand and Share of Search inside the Work trousers brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dickies-vs-portwest"
publisher: "Brandwave"
---

# Dickies vs Portwest: Which is searched more?

Which is more popular in search, Dickies or Portwest? Compare estimated monthly branded-search demand and Share of Search inside the Work trousers brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dickies and Portwest
- **Competitive set**: Work trousers brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Dickies Share of Search**: 1.1%
- **Portwest Share of Search**: 4.6%

## Which is more popular in search, Dickies or Portwest?

- In September 2026, Portwest had more branded searches than Dickies among work trousers brands worldwide. Portwest was estimated to have 60.5K branded searches compared to Dickies’ 14.8K, and held a 4.6% Share of Search versus Dickies’ 1.1%.
- Portwest was ahead of Dickies in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dickies’ estimated Share of Search among work trousers brands worldwide moved from 2% to 1.1%, and its estimated monthly branded searches moved from 33.1K to 14.8K.
- Across the 12 months ending September 2026, Portwest’s estimated Share of Search among work trousers brands worldwide moved from 4.5% to 4.6%, and its estimated monthly branded searches moved from 74K to 60.5K.

## How did search popularity change for work trousers brands worldwide in September 2026?

- Estimated monthly branded searches for Dickies worldwide fell 55.3% over 12 measured months, from 33.1K to 14.8K in September 2026.
- Estimated monthly branded searches for Portwest worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

## Month by month

| Month | Dickies estimated searches | Dickies Share of Search | Dickies rank | Portwest estimated searches | Portwest Share of Search | Portwest rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 33.1K | 2% | 4 | 74K | 4.5% | 3 |
| Nov 2025 | 22.2K | 1% | 5 | 74K | 3.4% | 3 |
| Dec 2025 | 22.2K | 1.2% | 5 | 49.5K | 2.6% | 3 |
| Jan 2026 | 18.1K | 1% | 5 | 60.5K | 3.4% | 3 |
| Feb 2026 | 14.8K | 1% | 5 | 60.5K | 4.2% | 3 |
| Mar 2026 | 14.8K | 1.2% | 5 | 60.5K | 5% | 3 |
| Apr 2026 | 14.8K | 1.3% | 5 | 49.5K | 4.4% | 3 |
| May 2026 | 14.8K | 1.2% | 5 | 49.5K | 4.1% | 3 |
| Jun 2026 | 12.1K | 1.1% | 5 | 60.5K | 5.3% | 3 |
| Jul 2026 | 12.1K | 1.2% | 5 | 60.5K | 6% | 3 |
| Aug 2026 | 14.8K | 1.2% | 5 | 49.5K | 4.1% | 3 |
| Sep 2026 | 14.8K | 1.1% | 5 | 60.5K | 4.6% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Dickies’ and Portwest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dickies**: Measured on the search term “dickies overalls”.
- **Portwest**: Measured on the search term “portwest”.

- [Dickies profile](/demand/global-en/brands/dickies)
- [Portwest profile](/demand/global-en/brands/portwest)
- [All work trousers brands worldwide](/demand/global-en/categories/work-trousers-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dickies or Portwest?

In September 2026, Portwest had more branded searches than Dickies among work trousers brands worldwide. Portwest was estimated to have 60.5K branded searches compared to Dickies’ 14.8K, and held a 4.6% Share of Search versus Dickies’ 1.1%.

## Cite this page

Brandwave. "Dickies vs Portwest: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dickies-vs-portwest

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dickies-vs-portwest. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.