---
title: "Dickies vs Off-White: Which is searched more?"
description: "Is Dickies or Off-White more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streetwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dickies-vs-off-white"
publisher: "Brandwave"
---

# Dickies vs Off-White: Which is searched more?

Is Dickies or Off-White more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streetwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dickies and Off-White
- **Competitive set**: Streetwear brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Dickies Share of Search**: 6.8%
- **Off-White Share of Search**: 8.3%

## Is Dickies or Off-White more popular in search?

- In September 2026, Off-White had more branded searches than Dickies among streetwear brands worldwide. Off-White had about 823,000 branded searches, while Dickies had 673,000. Off-White made up 8.3% of all streetwear brand searches we track, and Dickies accounted for 6.8%.
- Off-White was ahead of Dickies in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dickies’ share of searches among streetwear brands worldwide moved from 6.7% to 6.8%, and its estimated monthly branded searches moved from 823K to 673K.
- Across the 12 months ending September 2026, Off-White’s share of searches among streetwear brands worldwide moved from 8.1% to 8.3%, and its estimated monthly branded searches moved from 1M to 823K.

## How did search popularity change for streetwear brands worldwide in September 2026?

- Estimated monthly branded searches for Dickies worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.
- Estimated monthly branded searches for Off-White worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.

## Month by month

| Month | Dickies estimated searches | Dickies Share of Search | Dickies rank | Off-White estimated searches | Off-White Share of Search | Off-White rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 6.7% | 5 | 1M | 8.1% | 4 |
| Nov 2025 | 823K | 5.6% | 5 | 1M | 6.8% | 4 |
| Dec 2025 | 823K | 5.4% | 5 | 1M | 6.5% | 4 |
| Jan 2026 | 673K | 5.9% | 5 | 823K | 7.2% | 4 |
| Feb 2026 | 550K | 5.7% | 5 | 823K | 8.5% | 4 |
| Mar 2026 | 673K | 6.3% | 5 | 1M | 9.4% | 4 |
| Apr 2026 | 550K | 5.9% | 5 | 823K | 8.8% | 4 |
| May 2026 | 673K | 7.3% | 5 | 823K | 8.9% | 4 |
| Jun 2026 | 550K | 6.6% | 5 | 823K | 9.9% | 4 |
| Jul 2026 | 550K | 6.6% | 5 | 823K | 9.9% | 4 |
| Aug 2026 | 673K | 6.6% | 5 | 823K | 8.1% | 4 |
| Sep 2026 | 673K | 6.8% | 5 | 823K | 8.3% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Dickies’ and Off-White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dickies**: Measured on the search term “dickies”.
- **Off-White**: Measured on the search term “off-white”.

- [Dickies profile](/demand/global-en/brands/dickies)
- [Off-White profile](/demand/global-en/brands/off-white)
- [All streetwear brands worldwide](/demand/global-en/categories/streetwear-brands): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Dickies or Off-White more popular in search?

In September 2026, Off-White had more branded searches than Dickies among streetwear brands worldwide. Off-White had about 823,000 branded searches, while Dickies had 673,000. Off-White made up 8.3% of all streetwear brand searches we track, and Dickies accounted for 6.8%.

## Cite this page

Brandwave. "Dickies vs Off-White: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dickies-vs-off-white

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dickies-vs-off-white. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.