---
title: "Dickies vs Mascot: Which is searched more?"
description: "Which is more popular in search, Dickies or Mascot? Compare estimated monthly branded-search demand and Share of Search inside the Work trousers brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dickies-vs-mascot"
publisher: "Brandwave"
---

# Dickies vs Mascot: Which is searched more?

Which is more popular in search, Dickies or Mascot? Compare estimated monthly branded-search demand and Share of Search inside the Work trousers brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dickies and Mascot
- **Competitive set**: Work trousers brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Dickies Share of Search**: 1.1%
- **Mascot Share of Search**: 2%

## Which is more popular in search, Dickies or Mascot?

- In September 2026, Mascot had more branded searches than Dickies among work trousers brands worldwide. Mascot was estimated to have 27.1K branded searches compared to Dickies’ 14.8K, and held a 2% Share of Search versus Dickies’ 1.1%.
- Mascot was ahead of Dickies in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dickies’ estimated Share of Search among work trousers brands worldwide moved from 2% to 1.1%, and its estimated monthly branded searches moved from 33.1K to 14.8K.
- Across the 12 months ending September 2026, Mascot’s estimated Share of Search among work trousers brands worldwide held steady at 2%, and its estimated monthly branded searches moved from 33.1K to 27.1K.

## How did search popularity change for work trousers brands worldwide in September 2026?

- Estimated monthly branded searches for Dickies worldwide fell 55.3% over 12 measured months, from 33.1K to 14.8K in September 2026.
- Estimated monthly branded searches for Mascot worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

## Month by month

| Month | Dickies estimated searches | Dickies Share of Search | Dickies rank | Mascot estimated searches | Mascot Share of Search | Mascot rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 33.1K | 2% | 4 | 33.1K | 2% | 5 |
| Nov 2025 | 22.2K | 1% | 5 | 40.5K | 1.9% | 4 |
| Dec 2025 | 22.2K | 1.2% | 5 | 27.1K | 1.4% | 4 |
| Jan 2026 | 18.1K | 1% | 5 | 22.2K | 1.3% | 4 |
| Feb 2026 | 14.8K | 1% | 5 | 22.2K | 1.5% | 4 |
| Mar 2026 | 14.8K | 1.2% | 5 | 22.2K | 1.8% | 4 |
| Apr 2026 | 14.8K | 1.3% | 5 | 18.1K | 1.6% | 4 |
| May 2026 | 14.8K | 1.2% | 5 | 22.2K | 1.8% | 4 |
| Jun 2026 | 12.1K | 1.1% | 5 | 18.1K | 1.6% | 4 |
| Jul 2026 | 12.1K | 1.2% | 5 | 18.1K | 1.8% | 4 |
| Aug 2026 | 14.8K | 1.2% | 5 | 22.2K | 1.8% | 4 |
| Sep 2026 | 14.8K | 1.1% | 5 | 27.1K | 2% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Dickies’ and Mascot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dickies**: Measured on the search term “dickies overalls”.
- **Mascot**: Measured on the search term “mascot workwear”.

- [Dickies profile](/demand/global-en/brands/dickies)
- [Mascot profile](/demand/global-en/brands/mascot)
- [All work trousers brands worldwide](/demand/global-en/categories/work-trousers-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dickies or Mascot?

In September 2026, Mascot had more branded searches than Dickies among work trousers brands worldwide. Mascot was estimated to have 27.1K branded searches compared to Dickies’ 14.8K, and held a 2% Share of Search versus Dickies’ 1.1%.

## Cite this page

Brandwave. "Dickies vs Mascot: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dickies-vs-mascot

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dickies-vs-mascot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.