---
title: "Dickies vs Kith: Which is searched more?"
description: "Is Dickies or Kith more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streetwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dickies-vs-kith"
publisher: "Brandwave"
---

# Dickies vs Kith: Which is searched more?

Is Dickies or Kith more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streetwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dickies and Kith
- **Competitive set**: Streetwear brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Dickies Share of Search**: 6.8%
- **Kith Share of Search**: 4.6%

## Is Dickies or Kith more popular in search?

- In September 2026, Dickies had more branded searches than Kith among streetwear brands worldwide. Dickies had about 673,000 branded searches, while Kith had 450,000. Dickies made up 6.8% of all streetwear brand searches we track, and Kith accounted for 4.6%.
- Dickies was ahead of Kith in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dickies’ share of searches among streetwear brands worldwide moved from 6.7% to 6.8%, and its estimated monthly branded searches moved from 823K to 673K.
- Across the 12 months ending September 2026, Kith’s share of searches among streetwear brands worldwide moved from 4.5% to 4.6%, and its estimated monthly branded searches moved from 550K to 450K.

## How did search popularity change for streetwear brands worldwide in September 2026?

- Estimated monthly branded searches for Dickies worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.
- Estimated monthly branded searches for Kith worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

## Month by month

| Month | Dickies estimated searches | Dickies Share of Search | Dickies rank | Kith estimated searches | Kith Share of Search | Kith rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 6.7% | 5 | 550K | 4.5% | 7 |
| Nov 2025 | 823K | 5.6% | 5 | 673K | 4.6% | 7 |
| Dec 2025 | 823K | 5.4% | 5 | 823K | 5.4% | 6 |
| Jan 2026 | 673K | 5.9% | 5 | 550K | 4.8% | 6 |
| Feb 2026 | 550K | 5.7% | 5 | 450K | 4.7% | 6 |
| Mar 2026 | 673K | 6.3% | 5 | 550K | 5.2% | 6 |
| Apr 2026 | 550K | 5.9% | 5 | 550K | 5.9% | 6 |
| May 2026 | 673K | 7.3% | 5 | 673K | 7.3% | 6 |
| Jun 2026 | 550K | 6.6% | 5 | 550K | 6.6% | 6 |
| Jul 2026 | 550K | 6.6% | 5 | 450K | 5.4% | 6 |
| Aug 2026 | 673K | 6.6% | 5 | 450K | 4.4% | 6 |
| Sep 2026 | 673K | 6.8% | 5 | 450K | 4.6% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Dickies’ and Kith’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dickies**: Measured on the search term “dickies”.
- **Kith**: Measured on the search term “kith”.

- [Dickies profile](/demand/global-en/brands/dickies)
- [Kith profile](/demand/global-en/brands/kith)
- [All streetwear brands worldwide](/demand/global-en/categories/streetwear-brands): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Dickies or Kith more popular in search?

In September 2026, Dickies had more branded searches than Kith among streetwear brands worldwide. Dickies had about 673,000 branded searches, while Kith had 450,000. Dickies made up 6.8% of all streetwear brand searches we track, and Kith accounted for 4.6%.

## Cite this page

Brandwave. "Dickies vs Kith: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dickies-vs-kith

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dickies-vs-kith. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.