---
title: "Dickies vs Helly Hansen: Which is searched more?"
description: "Which is more popular in search, Dickies or Helly Hansen? Compare estimated monthly branded-search demand and Share of Search inside the Work trousers brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dickies-vs-helly-hansen"
publisher: "Brandwave"
---

# Dickies vs Helly Hansen: Which is searched more?

Which is more popular in search, Dickies or Helly Hansen? Compare estimated monthly branded-search demand and Share of Search inside the Work trousers brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dickies and Helly Hansen
- **Competitive set**: Work trousers brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Dickies Share of Search**: 1.1%
- **Helly Hansen Share of Search**: 41.5%

## Which is more popular in search, Dickies or Helly Hansen?

- In September 2026, Helly Hansen had more branded searches than Dickies among work trousers brands worldwide. Helly Hansen was estimated to have 550K branded searches compared to Dickies’ 14.8K, and held a 41.5% Share of Search versus Dickies’ 1.1%.
- Helly Hansen was ahead of Dickies in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dickies’ estimated Share of Search among work trousers brands worldwide moved from 2% to 1.1%, and its estimated monthly branded searches moved from 33.1K to 14.8K.
- Across the 12 months ending September 2026, Helly Hansen’s estimated Share of Search among work trousers brands worldwide moved from 50.3% to 41.5%, and its estimated monthly branded searches moved from 823K to 550K.

## How did search popularity change for work trousers brands worldwide in September 2026?

- In September 2026, Helly Hansen gained estimated Share of Search among work trousers brands worldwide, from 37.2% to 41.5%.
- Estimated monthly branded searches for Dickies worldwide fell 55.3% over 12 measured months, from 33.1K to 14.8K in September 2026.

## Month by month

| Month | Dickies estimated searches | Dickies Share of Search | Dickies rank | Helly Hansen estimated searches | Helly Hansen Share of Search | Helly Hansen rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 33.1K | 2% | 4 | 823K | 50.3% | 1 |
| Nov 2025 | 22.2K | 1% | 5 | 1.2M | 56% | 1 |
| Dec 2025 | 22.2K | 1.2% | 5 | 1M | 52% | 1 |
| Jan 2026 | 18.1K | 1% | 5 | 1M | 56.4% | 1 |
| Feb 2026 | 14.8K | 1% | 5 | 673K | 46.6% | 2 |
| Mar 2026 | 14.8K | 1.2% | 5 | 450K | 36.9% | 2 |
| Apr 2026 | 14.8K | 1.3% | 5 | 368K | 32.8% | 2 |
| May 2026 | 14.8K | 1.2% | 5 | 450K | 37.2% | 2 |
| Jun 2026 | 12.1K | 1.1% | 5 | 368K | 32.5% | 2 |
| Jul 2026 | 12.1K | 1.2% | 5 | 368K | 36.5% | 2 |
| Aug 2026 | 14.8K | 1.2% | 5 | 450K | 37.2% | 2 |
| Sep 2026 | 14.8K | 1.1% | 5 | 550K | 41.5% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Dickies’ and Helly Hansen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dickies**: Measured on the search term “dickies overalls”.
- **Helly Hansen**: Measured on the search term “hellyhansen”.

- [Dickies profile](/demand/global-en/brands/dickies)
- [Helly Hansen profile](/demand/global-en/brands/helly-hansen)
- [All work trousers brands worldwide](/demand/global-en/categories/work-trousers-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dickies or Helly Hansen?

In September 2026, Helly Hansen had more branded searches than Dickies among work trousers brands worldwide. Helly Hansen was estimated to have 550K branded searches compared to Dickies’ 14.8K, and held a 41.5% Share of Search versus Dickies’ 1.1%.

## Cite this page

Brandwave. "Dickies vs Helly Hansen: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dickies-vs-helly-hansen

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dickies-vs-helly-hansen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.