---
title: "Dickies vs Gildan: Which is searched more?"
description: "Which is more popular in search, Dickies or Gildan? Compare estimated monthly branded-search demand and Share of Search inside the Work shirts brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dickies-vs-gildan"
publisher: "Brandwave"
---

# Dickies vs Gildan: Which is searched more?

Which is more popular in search, Dickies or Gildan? Compare estimated monthly branded-search demand and Share of Search inside the Work shirts brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dickies and Gildan
- **Competitive set**: Work shirts brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Dickies Share of Search**: 35.4%
- **Gildan Share of Search**: 53.1%

## Which is more popular in search, Dickies or Gildan?

- In September 2026, Gildan had more branded searches than Dickies among work shirts brands worldwide. Gildan was estimated to have 22.2K branded searches compared to Dickies’ 14.8K, and held a 53.1% Share of Search versus Dickies’ 35.4%.
- The lead changed hands once in the 12 months ending September 2026: Gildan took it in February 2026.
- Across the 12 months ending September 2026, Dickies’ estimated Share of Search among work shirts brands worldwide moved from 54.2% to 35.4%, and its estimated monthly branded searches moved from 33.1K to 14.8K.
- Across the 12 months ending September 2026, Gildan’s estimated Share of Search among work shirts brands worldwide moved from 36.3% to 53.1%, and its estimated monthly branded searches held steady at 22.2K.

## How did search popularity change for work shirts brands worldwide in September 2026?

- In September 2026, Dickies gained estimated Share of Search among work shirts brands worldwide, from 31% to 35.4%.
- In September 2026, Gildan lost estimated Share of Search among work shirts brands worldwide, from 56.8% to 53.1%.

## Month by month

| Month | Dickies estimated searches | Dickies Share of Search | Dickies rank | Gildan estimated searches | Gildan Share of Search | Gildan rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 33.1K | 54.2% | 1 | 22.2K | 36.3% | 2 |
| Nov 2025 | 22.2K | 48.2% | 1 | 18.1K | 39.3% | 2 |
| Dec 2025 | 22.2K | 48.3% | 1 | 18.1K | 39.4% | 2 |
| Jan 2026 | 18.1K | 44.2% | 1 | 18.1K | 44.2% | 2 |
| Feb 2026 | 14.8K | 39.3% | 2 | 18.1K | 48% | 1 |
| Mar 2026 | 14.8K | 34.6% | 2 | 22.2K | 51.9% | 1 |
| Apr 2026 | 14.8K | 34.6% | 2 | 22.2K | 51.9% | 1 |
| May 2026 | 14.8K | 31% | 2 | 27.1K | 56.7% | 1 |
| Jun 2026 | 12.1K | 30.1% | 2 | 22.2K | 55.3% | 1 |
| Jul 2026 | 12.1K | 30.1% | 2 | 22.2K | 55.3% | 1 |
| Aug 2026 | 14.8K | 31% | 2 | 27.1K | 56.8% | 1 |
| Sep 2026 | 14.8K | 35.4% | 2 | 22.2K | 53.1% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Dickies’ and Gildan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dickies**: Measured on the search term “dickies overalls”.
- **Gildan**: Measured on the search term “gildan shirts”.

- [Dickies profile](/demand/global-en/brands/dickies)
- [Gildan profile](/demand/global-en/brands/gildan)
- [All work shirts brands worldwide](/demand/global-en/categories/work-shirts-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dickies or Gildan?

In September 2026, Gildan had more branded searches than Dickies among work shirts brands worldwide. Gildan was estimated to have 22.2K branded searches compared to Dickies’ 14.8K, and held a 53.1% Share of Search versus Dickies’ 35.4%.

## Cite this page

Brandwave. "Dickies vs Gildan: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dickies-vs-gildan

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dickies-vs-gildan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.