--- title: "Dickies vs 5.11 Tactical: Which is searched more?" description: "Is Dickies or 5.11 Tactical more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cargo pants brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dickies-vs-five-eleven-tactical" publisher: "Brandwave" --- # Dickies vs 5.11 Tactical: Which is searched more? Is Dickies or 5.11 Tactical more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cargo pants brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dickies and 5.11 Tactical - **Competitive set**: Cargo pants brands - **Market**: Global - **Month measured**: Sep 2026 - **Dickies Share of Search**: 0.09% - **5.11 Tactical Share of Search**: 0.94% ## Is Dickies or 5.11 Tactical more popular in search? - In September 2026, 5.11 Tactical had more branded searches than Dickies among cargo pants brands worldwide. 5.11 Tactical had about 162,000 branded searches, while Dickies had 14,800. 5.11 Tactical made up 0.94% of all cargo pants brand searches we track, and Dickies accounted for 0.09%. - 5.11 Tactical was ahead of Dickies in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dickies’ share of searches among cargo pants brands worldwide moved from 0.24% to 0.09%, and its estimated monthly branded searches moved from 49.5K to 14.8K. - Across the 12 months ending September 2026, 5.11 Tactical’s share of searches among cargo pants brands worldwide moved from 0.91% to 0.94%, and its estimated monthly branded searches moved from 187K to 162K. ## Top cargo pants brands in ChatGPT and Google AI Overviews In three ChatGPT questions, Dickies appeared in all three answers. 5.11 Tactical was mentioned in two out of three: in two of the three ChatGPT answers. Dickies was listed before 5.11 Tactical in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Carhartt | 1st | 3 of 3 | 3 of 3 | | Dickies | 2nd | 3 of 3 | 3 of 3 | | Uniqlo | 3rd | 2 of 3 | 2 of 3 | | Abercrombie & Fitch | 3rd | 2 of 3 | 2 of 3 | | Wrangler | 5th | 2 of 3 | 2 of 3 | | Levi's | 6th | 1 of 3 | 1 of 3 | | 5.11 Tactical | 6th | 2 of 3 | 2 of 3 | | Lee | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about cargo pants brands - Asked ChatGPT "Which cargo pants brand should I buy?": 1. Dickies, 2. Carhartt, 3. Abercrombie & Fitch, 4. Levi's, 5. Wrangler - Asked ChatGPT "What are the best cargo pants brands?": 1. Carhartt, 2. Dickies, 3. Uniqlo, 4. Abercrombie & Fitch, 5. 5.11 Tactical - Asked ChatGPT "What's the best cargo pants brand for everyday wear?": 1. Carhartt, 2. Dickies, 3. Wrangler, 4. Uniqlo, 5. 5.11 Tactical Not named in any answer: Lee. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for cargo pants brands worldwide in September 2026? - Estimated monthly branded searches for Dickies worldwide fell 70.1% over 12 measured months, from 49.5K to 14.8K in September 2026. - Estimated monthly branded searches for 5.11 Tactical worldwide fell 13.4% over 12 measured months, from 187K to 162K in September 2026. ## Month by month | Month | Dickies estimated searches | Dickies Share of Search | Dickies rank | 5.11 Tactical estimated searches | 5.11 Tactical Share of Search | 5.11 Tactical rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 0.24% | 7 | 187K | 0.91% | 5 | | Nov 2025 | 14.8K | 0.06% | 8 | 228K | 0.91% | 5 | | Dec 2025 | 27.1K | 0.13% | 8 | 228K | 1.1% | 5 | | Jan 2026 | 49.5K | 0.24% | 7 | 251K | 1.2% | 4 | | Feb 2026 | 90.5K | 0.63% | 7 | 192K | 1.3% | 4 | | Mar 2026 | 90.5K | 0.52% | 7 | 192K | 1.1% | 5 | | Apr 2026 | 60.5K | 0.36% | 7 | 157K | 0.94% | 5 | | May 2026 | 27.1K | 0.16% | 7 | 168K | 0.98% | 5 | | Jun 2026 | 40.5K | 0.28% | 7 | 137K | 0.96% | 5 | | Jul 2026 | 40.5K | 0.28% | 7 | 160K | 1.1% | 5 | | Aug 2026 | 14.8K | 0.08% | 8 | 162K | 0.92% | 5 | | Sep 2026 | 14.8K | 0.09% | 8 | 162K | 0.94% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Dickies’ and 5.11 Tactical’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dickies**: Measured on the search term “dickies cargo pants”. - **5.11 Tactical**: Measured on the search terms “5.11 pants” and “5.11 tactical”, summed into one figure. - [Dickies profile](/demand/global-en/brands/dickies) - [5.11 Tactical profile](/demand/global-en/brands/five-eleven-tactical) - [All cargo pants brands worldwide](/demand/global-en/categories/cargo-pants-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dickies or 5.11 Tactical more popular in search? In September 2026, 5.11 Tactical had more branded searches than Dickies among cargo pants brands worldwide. 5.11 Tactical had about 162,000 branded searches, while Dickies had 14,800. 5.11 Tactical made up 0.94% of all cargo pants brand searches we track, and Dickies accounted for 0.09%. ## Cite this page Brandwave. "Dickies vs 5.11 Tactical: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dickies-vs-five-eleven-tactical This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dickies-vs-five-eleven-tactical. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.