--- title: "DICE vs Universe: Which is searched more?" description: "Is DICE or Universe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Event ticketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dice-fm-vs-universe-tickets" publisher: "Brandwave" --- # DICE vs Universe: Which is searched more? Is DICE or Universe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Event ticketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DICE and Universe - **Competitive set**: Event ticketing platforms - **Market**: Global - **Month measured**: Sep 2026 - **DICE Share of Search**: 0.07% - **Universe Share of Search**: 0.05% ## Is DICE or Universe more popular in search? - In September 2026, DICE had more branded searches than Universe among event ticketing platforms worldwide. DICE had about 19,800 branded searches, while Universe had 14,800. DICE made up 0.07% of all event ticketing platform searches we track, and Universe accounted for 0.05%. - The lead changed hands 2 times in the 12 months ending September 2026: Universe took it in July 2026, DICE took it in August 2026. - Across the 12 months ending September 2026, DICE’s share of searches among event ticketing platforms worldwide moved from 0.08% to 0.07%, and its estimated monthly branded searches moved from 18K to 19.8K. - Across the 12 months ending September 2026, Universe’s share of searches among event ticketing platforms worldwide moved from 0.06% to 0.05%, and its estimated monthly branded searches held steady at 14.8K. ## Top event ticketing platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, DICE was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Universe did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Eventbrite | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Ticket Tailor | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | DICE | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Ticketmaster | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Humanitix | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | StubHub | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | SeatGeek | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Tixr | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Ticketleap | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Universe | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Eventix | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Tixly | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Eventzilla | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about event ticketing platforms - Asked ChatGPT "Which event ticketing platform should I use?": 1. Eventbrite, 2. DICE, 3. Ticketmaster - Asked ChatGPT "What are the best event ticketing platforms?": 1. Eventbrite, 2. Ticket Tailor, 3. DICE, 4. Ticketmaster, 5. Humanitix - Asked ChatGPT "What's the best event ticketing platform for selling tickets for events?": 1. Eventbrite, 2. Ticket Tailor, 3. Humanitix - Searched Google, AI Overview "ticketing software for events": 1. Eventbrite Not named in any answer: StubHub, SeatGeek, Tixr, Ticketleap, Universe, Eventix, Tixly and Eventzilla. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for event ticketing platforms worldwide in September 2026? - Estimated monthly branded searches for DICE worldwide rose 10% over 12 measured months, from 18K to 19.8K in September 2026. ## Month by month | Month | DICE estimated searches | DICE Share of Search | DICE rank | Universe estimated searches | Universe Share of Search | Universe rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18K | 0.08% | 9 | 14.8K | 0.06% | 10 | | Nov 2025 | 14.7K | 0.07% | 9 | 12.1K | 0.06% | 10 | | Dec 2025 | 16.2K | 0.09% | 8 | 12.1K | 0.07% | 10 | | Jan 2026 | 14.7K | 0.05% | 9 | 12.1K | 0.04% | 10 | | Feb 2026 | 16.2K | 0.09% | 9 | 12.1K | 0.07% | 10 | | Mar 2026 | 16.2K | 0.09% | 9 | 14.8K | 0.08% | 10 | | Apr 2026 | 16.2K | 0.05% | 9 | 12.1K | 0.04% | 10 | | May 2026 | 16.2K | 0.06% | 9 | 14.8K | 0.06% | 10 | | Jun 2026 | 14.7K | 0.06% | 9 | 12.1K | 0.05% | 10 | | Jul 2026 | 13.2K | 0.08% | 10 | 14.8K | 0.09% | 9 | | Aug 2026 | 16.2K | 0.08% | 8 | 14.8K | 0.08% | 10 | | Sep 2026 | 19.8K | 0.07% | 8 | 14.8K | 0.05% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using DICE’s and Universe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DICE**: Measured on the search terms “dice fm” and “dice tickets”, summed into one figure. - **Universe**: Measured on the search term “universe tickets”. - [DICE profile](/demand/global-en/brands/dice-fm) - [Universe profile](/demand/global-en/brands/universe-tickets) - [All event ticketing platforms worldwide](/demand/global-en/categories/event-ticketing-platforms): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DICE or Universe more popular in search? In September 2026, DICE had more branded searches than Universe among event ticketing platforms worldwide. DICE had about 19,800 branded searches, while Universe had 14,800. DICE made up 0.07% of all event ticketing platform searches we track, and Universe accounted for 0.05%. ## Cite this page Brandwave. "DICE vs Universe: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dice-fm-vs-universe-tickets This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dice-fm-vs-universe-tickets. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.