---
title: "Diarium vs Penzu: Which is more popular by branded search?"
description: "Which is more popular in search, Diarium or Penzu? Compare estimated monthly branded-search demand and Share of Search inside the Journaling apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/diarium-vs-penzu"
publisher: "Brandwave"
---

# Diarium vs Penzu: Which is more popular by branded search?

Which is more popular in search, Diarium or Penzu? Compare estimated monthly branded-search demand and Share of Search inside the Journaling apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Diarium and Penzu
- **Competitive set**: Journaling apps
- **Market**: Global
- **Month measured**: Aug 2026
- **Diarium Share of Search**: 14.9%
- **Penzu Share of Search**: 60.8%

## Which is more popular in search, Diarium or Penzu?

- In August 2026, Penzu had more branded searches than Diarium among journaling apps worldwide. Penzu was estimated to have 33.1K branded searches compared to Diarium’s 8.1K, and held a 60.8% Share of Search versus Diarium’s 14.9%.
- Penzu was ahead of Diarium in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Diarium’s estimated Share of Search among journaling apps worldwide moved from 18% to 14.9%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
- Across the 11 months ending August 2026, Penzu’s estimated Share of Search among journaling apps worldwide moved from 60.1% to 60.8%, and its estimated monthly branded searches held steady at 33.1K.

## How did search popularity change for journaling apps worldwide in August 2026?

- In August 2026, Penzu gained estimated Share of Search among journaling apps worldwide, from 55.9% to 60.8%.
- In August 2026, Diarium lost estimated Share of Search among journaling apps worldwide, from 16.7% to 14.9%.

## Month by month

| Month | Diarium estimated searches | Diarium Share of Search | Diarium rank | Penzu estimated searches | Penzu Share of Search | Penzu rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 9.9K | 18% | 2 | 33.1K | 60.1% | 1 |
| Nov 2025 | 8.1K | 13.3% | 2 | 40.5K | 66.7% | 1 |
| Dec 2025 | 9.9K | 17.5% | 2 | 33.1K | 58.5% | 1 |
| Jan 2026 | 12.1K | 18.1% | 2 | 40.5K | 60.4% | 1 |
| Feb 2026 | 8.1K | 15.7% | 2 | 33.1K | 64.3% | 1 |
| Mar 2026 | 9.9K | 17.8% | 2 | 33.1K | 59.6% | 1 |
| Apr 2026 | 9.9K | 17.5% | 2 | 33.1K | 58.5% | 1 |
| May 2026 | 8.1K | 15.2% | 2 | 33.1K | 62.2% | 1 |
| Jun 2026 | 8.1K | 14% | 3 | 33.1K | 57.3% | 1 |
| Jul 2026 | 8.1K | 16.7% | 2 | 27.1K | 55.9% | 1 |
| Aug 2026 | 8.1K | 14.9% | 2 | 33.1K | 60.8% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Diarium’s and Penzu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Diarium**: Measured on the search term “diarium”.
- **Penzu**: Measured on the search term “penzu”.

- [Diarium profile](/demand/global-en/brands/diarium)
- [Penzu profile](/demand/global-en/brands/penzu)
- [All journaling apps worldwide](/demand/global-en/categories/journaling-apps): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Diarium or Penzu?

In August 2026, Penzu had more branded searches than Diarium among journaling apps worldwide. Penzu was estimated to have 33.1K branded searches compared to Diarium’s 8.1K, and held a 60.8% Share of Search versus Diarium’s 14.9%.

## Cite this page

Brandwave. "Diarium vs Penzu: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/diarium-vs-penzu

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/diarium-vs-penzu. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.