--- title: "Dial vs Palmolive: Which is searched more?" description: "Is Dial or Palmolive more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Foaming hand wash brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dial-vs-palmolive" publisher: "Brandwave" --- # Dial vs Palmolive: Which is searched more? Is Dial or Palmolive more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Foaming hand wash brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dial and Palmolive - **Competitive set**: Foaming hand wash brands - **Market**: Global - **Month measured**: Sep 2026 - **Dial Share of Search**: 9% - **Palmolive Share of Search**: 4% ## Is Dial or Palmolive more popular in search? - In September 2026, Dial had more branded searches than Palmolive among foaming hand wash brands worldwide. Dial had about 201,000 branded searches, while Palmolive had 90,500. Dial made up 9% of all foaming hand wash brand searches we track, and Palmolive accounted for 4%. - Dial was ahead of Palmolive in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dial’s share of searches among foaming hand wash brands worldwide moved from 7.8% to 9%, and its estimated monthly branded searches moved from 165K to 201K. - Across the 12 months ending September 2026, Palmolive’s share of searches among foaming hand wash brands worldwide moved from 4.3% to 4%, and its estimated monthly branded searches held steady at 90.5K. ## Top foaming hand wash brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dial was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Palmolive did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Method | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Dove | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | Mrs. Meyer’s Clean Day | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Dial | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Dettol | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Palmolive | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about foaming hand wash brands - Asked ChatGPT "Which foaming hand wash brand should I buy?": 1. Method, 2. Mrs. Meyer’s Clean Day - Asked ChatGPT "What are the best foaming hand wash brands?": 1. Dove, 2. Method, 3. Mrs. Meyer’s Clean Day, 4. Dial - Asked ChatGPT "What's the best foaming hand wash brand for everyday hand washing?": 1. Method, 2. Dial - Searched Google, AI Overview "foaming hand soap": 1. Dial - Searched Google, AI Overview "gentle hand wash": named none of the brands we track Not named in any answer: Dettol and Palmolive. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for foaming hand wash brands worldwide in September 2026? - Estimated monthly branded searches for Dial worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026. ## Month by month | Month | Dial estimated searches | Dial Share of Search | Dial rank | Palmolive estimated searches | Palmolive Share of Search | Palmolive rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 7.8% | 3 | 90.5K | 4.3% | 4 | | Nov 2025 | 165K | 8.4% | 3 | 90.5K | 4.6% | 4 | | Dec 2025 | 165K | 8.9% | 3 | 74K | 4% | 4 | | Jan 2026 | 246K | 12.3% | 3 | 90.5K | 4.5% | 4 | | Feb 2026 | 165K | 9.2% | 3 | 74K | 4.1% | 4 | | Mar 2026 | 165K | 7.8% | 3 | 90.5K | 4.3% | 4 | | Apr 2026 | 201K | 10.5% | 3 | 90.5K | 4.7% | 4 | | May 2026 | 201K | 9.4% | 3 | 90.5K | 4.2% | 4 | | Jun 2026 | 165K | 8.4% | 3 | 90.5K | 4.6% | 4 | | Jul 2026 | 201K | 9.9% | 3 | 110K | 5.4% | 4 | | Aug 2026 | 201K | 8.8% | 3 | 90.5K | 4% | 4 | | Sep 2026 | 201K | 9% | 3 | 90.5K | 4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Dial’s and Palmolive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dial**: Measured on the search term “dial”. - **Palmolive**: Measured on the search term “palmolive”. - [Dial profile](/demand/global-en/brands/dial) - [Palmolive profile](/demand/global-en/brands/palmolive) - [All foaming hand wash brands worldwide](/demand/global-en/categories/foaming-hand-wash-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dial or Palmolive more popular in search? In September 2026, Dial had more branded searches than Palmolive among foaming hand wash brands worldwide. Dial had about 201,000 branded searches, while Palmolive had 90,500. Dial made up 9% of all foaming hand wash brand searches we track, and Palmolive accounted for 4%. ## Cite this page Brandwave. "Dial vs Palmolive: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dial-vs-palmolive This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dial-vs-palmolive. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.