---
title: "Dial vs L'Occitane: Which is searched more?"
description: "Which is more popular in search, Dial or L'Occitane? Compare estimated monthly branded-search demand and Share of Search inside the Hand soap brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dial-vs-loccitane"
publisher: "Brandwave"
---

# Dial vs L'Occitane: Which is searched more?

Which is more popular in search, Dial or L'Occitane? Compare estimated monthly branded-search demand and Share of Search inside the Hand soap brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dial and L'Occitane
- **Competitive set**: Hand soap brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Dial Share of Search**: 3.7%
- **L'Occitane Share of Search**: 22.4%

## Which is more popular in search, Dial or L'Occitane?

- In September 2026, L'Occitane had more branded searches than Dial among hand soap brands worldwide. L'Occitane was estimated to have 1.2M branded searches compared to Dial’s 201K, and held a 22.4% Share of Search versus Dial’s 3.7%.
- L'Occitane was ahead of Dial in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dial’s estimated Share of Search among hand soap brands worldwide moved from 3% to 3.7%, and its estimated monthly branded searches moved from 165K to 201K.
- Across the 12 months ending September 2026, L'Occitane’s estimated Share of Search among hand soap brands worldwide moved from 22.2% to 22.4%, and its estimated monthly branded searches held steady at 1.2M.

## How did search popularity change for hand soap brands worldwide in September 2026?

- Estimated monthly branded searches for Dial worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.

## Month by month

| Month | Dial estimated searches | Dial Share of Search | Dial rank | L'Occitane estimated searches | L'Occitane Share of Search | L'Occitane rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 3% | 6 | 1.2M | 22.2% | 2 |
| Nov 2025 | 165K | 2.2% | 6 | 2.2M | 29.5% | 1 |
| Dec 2025 | 165K | 2% | 6 | 2.7M | 33.3% | 1 |
| Jan 2026 | 246K | 4.3% | 6 | 1.5M | 26.4% | 1 |
| Feb 2026 | 165K | 3.4% | 6 | 1.2M | 25.4% | 2 |
| Mar 2026 | 165K | 3% | 6 | 1.2M | 22.1% | 2 |
| Apr 2026 | 201K | 4% | 6 | 1.2M | 24.4% | 2 |
| May 2026 | 201K | 3.8% | 6 | 1.2M | 22.8% | 2 |
| Jun 2026 | 165K | 3.3% | 6 | 1.2M | 24.1% | 2 |
| Jul 2026 | 201K | 3.9% | 6 | 1.2M | 23.9% | 2 |
| Aug 2026 | 201K | 3.7% | 6 | 1.2M | 22.3% | 2 |
| Sep 2026 | 201K | 3.7% | 6 | 1.2M | 22.4% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Dial’s and L'Occitane’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dial**: Measured on the search term “dial”.
- **L'Occitane**: Measured on the search term “l occitane”.

- [Dial profile](/demand/global-en/brands/dial)
- [L'Occitane profile](/demand/global-en/brands/loccitane)
- [All hand soap brands worldwide](/demand/global-en/categories/hand-soap-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dial or L'Occitane?

In September 2026, L'Occitane had more branded searches than Dial among hand soap brands worldwide. L'Occitane was estimated to have 1.2M branded searches compared to Dial’s 201K, and held a 22.4% Share of Search versus Dial’s 3.7%.

## Cite this page

Brandwave. "Dial vs L'Occitane: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dial-vs-loccitane

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dial-vs-loccitane. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.