--- title: "Dial vs Irish Spring: Which is searched more?" description: "Is Dial or Irish Spring more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bar soap brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dial-vs-irish-spring" publisher: "Brandwave" --- # Dial vs Irish Spring: Which is searched more? Is Dial or Irish Spring more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bar soap brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dial and Irish Spring - **Competitive set**: Bar soap brands - **Market**: Global - **Month measured**: Sep 2026 - **Dial Share of Search**: 3.8% - **Irish Spring Share of Search**: 0.42% ## Is Dial or Irish Spring more popular in search? - In September 2026, Dial had more branded searches than Irish Spring among bar soap brands worldwide. Dial had about 201,000 branded searches, while Irish Spring had 22,200. Dial made up 3.8% of all bar soap brand searches we track, and Irish Spring accounted for 0.42%. - Dial was ahead of Irish Spring in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dial’s share of searches among bar soap brands worldwide moved from 3% to 3.8%, and its estimated monthly branded searches moved from 165K to 201K. - Across the 12 months ending September 2026, Irish Spring’s share of searches among bar soap brands worldwide moved from 0.41% to 0.42%, and its estimated monthly branded searches held steady at 22.2K. ## Top bar soap brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Irish Spring was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Dial was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Dial and Irish Spring were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dove | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | CeraVe | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Cetaphil | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Dial | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Irish Spring | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Ivory | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Dettol | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Yardley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bar soap brands - Asked ChatGPT "Which bar soap brand should I go to?": 1. Dove, 2. CeraVe, 3. Cetaphil - Asked ChatGPT "What are the best bar soap brands?": 1. Dove, 2. CeraVe, 3. Cetaphil, 4. Irish Spring - Asked ChatGPT "What's the best bar soap brand for daily washing?": 1. Dove, 2. CeraVe - Searched Google, AI Overview "bar soap brands": 1. Dove, 2. Dial, 3. Irish Spring, 4. Ivory - Searched Google, AI Overview "best bar soap": 1. Dove Not named in any answer: Dettol and Yardley. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for bar soap brands worldwide in September 2026? - Estimated monthly branded searches for Dial worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026. ## Month by month | Month | Dial estimated searches | Dial Share of Search | Dial rank | Irish Spring estimated searches | Irish Spring Share of Search | Irish Spring rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 3% | 6 | 22.2K | 0.41% | 8 | | Nov 2025 | 165K | 3% | 6 | 22.2K | 0.4% | 8 | | Dec 2025 | 165K | 3.2% | 6 | 22.2K | 0.43% | 8 | | Jan 2026 | 246K | 4.4% | 6 | 22.2K | 0.39% | 8 | | Feb 2026 | 165K | 3.2% | 6 | 22.2K | 0.43% | 8 | | Mar 2026 | 165K | 2.9% | 6 | 27.1K | 0.47% | 8 | | Apr 2026 | 201K | 3.7% | 6 | 22.2K | 0.41% | 8 | | May 2026 | 201K | 3.7% | 6 | 27.1K | 0.5% | 8 | | Jun 2026 | 165K | 3.1% | 6 | 27.1K | 0.51% | 8 | | Jul 2026 | 201K | 3.8% | 6 | 27.1K | 0.51% | 8 | | Aug 2026 | 201K | 3.6% | 6 | 22.2K | 0.4% | 8 | | Sep 2026 | 201K | 3.8% | 6 | 22.2K | 0.42% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Dial’s and Irish Spring’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dial**: Measured on the search term “dial”. - **Irish Spring**: Measured on the search term “irish spring”. - [Dial profile](/demand/global-en/brands/dial) - [Irish Spring profile](/demand/global-en/brands/irish-spring) - [All bar soap brands worldwide](/demand/global-en/categories/bar-soap-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dial or Irish Spring more popular in search? In September 2026, Dial had more branded searches than Irish Spring among bar soap brands worldwide. Dial had about 201,000 branded searches, while Irish Spring had 22,200. Dial made up 3.8% of all bar soap brand searches we track, and Irish Spring accounted for 0.42%. ## Cite this page Brandwave. "Dial vs Irish Spring: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dial-vs-irish-spring This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dial-vs-irish-spring. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.