---
title: "DHL vs Toll: Which is searched more?"
description: "Which is more popular in search, DHL or Toll? Compare estimated monthly branded-search demand and Share of Search inside the Freight and logistics companies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dhl-vs-toll"
publisher: "Brandwave"
---

# DHL vs Toll: Which is searched more?

Which is more popular in search, DHL or Toll? Compare estimated monthly branded-search demand and Share of Search inside the Freight and logistics companies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: DHL and Toll
- **Competitive set**: Freight and logistics companies
- **Market**: Global
- **Month measured**: Sep 2026
- **DHL Share of Search**: 54.1%
- **Toll Share of Search**: 1.5%

## Which is more popular in search, DHL or Toll?

- In September 2026, DHL had more branded searches than Toll among freight and logistics companies worldwide. DHL was estimated to have 9.1M branded searches compared to Toll’s 246K, and held a 54.1% Share of Search versus Toll’s 1.5%.
- DHL was ahead of Toll in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DHL’s estimated Share of Search among freight and logistics companies worldwide moved from 53.9% to 54.1%, and its estimated monthly branded searches moved from 11.1M to 9.1M.
- Across the 12 months ending September 2026, Toll’s estimated Share of Search among freight and logistics companies worldwide held steady at 1.5%, and its estimated monthly branded searches moved from 301K to 246K.

## How did search popularity change for freight and logistics companies worldwide in September 2026?

- Estimated monthly branded searches for Toll worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.
- Estimated monthly branded searches for DHL worldwide fell 17.7% over 12 measured months, from 11.1M to 9.1M in September 2026.

## Month by month

| Month | DHL estimated searches | DHL Share of Search | DHL rank | Toll estimated searches | Toll Share of Search | Toll rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 11.1M | 53.9% | 1 | 301K | 1.5% | 3 |
| Nov 2025 | 11.1M | 53.9% | 1 | 301K | 1.5% | 3 |
| Dec 2025 | 13.6M | 54.3% | 1 | 301K | 1.2% | 3 |
| Jan 2026 | 11.1M | 53.7% | 1 | 368K | 1.8% | 3 |
| Feb 2026 | 9.1M | 54% | 1 | 246K | 1.5% | 3 |
| Mar 2026 | 11.1M | 54% | 1 | 246K | 1.2% | 3 |
| Apr 2026 | 9.1M | 54% | 1 | 246K | 1.5% | 3 |
| May 2026 | 9.1M | 54% | 1 | 246K | 1.5% | 3 |
| Jun 2026 | 9.1M | 54% | 1 | 246K | 1.5% | 3 |
| Jul 2026 | 9.1M | 54% | 1 | 246K | 1.5% | 3 |
| Aug 2026 | 9.1M | 54% | 1 | 246K | 1.5% | 3 |
| Sep 2026 | 9.1M | 54.1% | 1 | 246K | 1.5% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using DHL’s and Toll’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **DHL**: Measured on the search term “dhl”.
- **Toll**: Measured on the search term “toll”.

- [DHL profile](/demand/global-en/brands/dhl)
- [Toll profile](/demand/global-en/brands/toll)
- [All freight and logistics companies worldwide](/demand/global-en/categories/freight-and-logistics-companies): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, DHL or Toll?

In September 2026, DHL had more branded searches than Toll among freight and logistics companies worldwide. DHL was estimated to have 9.1M branded searches compared to Toll’s 246K, and held a 54.1% Share of Search versus Toll’s 1.5%.

## Cite this page

Brandwave. "DHL vs Toll: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dhl-vs-toll

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dhl-vs-toll. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.