---
title: "DHL vs Hermès: Which is more popular by branded search?"
description: "Which is more popular in search, DHL or Hermès? Compare estimated monthly branded-search demand and Share of Search inside the Courier services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dhl-vs-hermes"
publisher: "Brandwave"
---

# DHL vs Hermès: Which is more popular by branded search?

Which is more popular in search, DHL or Hermès? Compare estimated monthly branded-search demand and Share of Search inside the Courier services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: DHL and Hermès
- **Competitive set**: Courier services
- **Market**: Global
- **Month measured**: Aug 2026
- **DHL Share of Search**: 25.5%
- **Hermès Share of Search**: 28.1%

## Which is more popular in search, DHL or Hermès?

- In August 2026, Hermès had more branded searches than DHL among courier services worldwide. Hermès was estimated to have 10.1M branded searches compared to DHL’s 9.1M, and held a 28.1% Share of Search versus DHL’s 25.5%.
- The lead changed hands once in the 11 months ending August 2026: Hermès took it in April 2026.
- Across the 11 months ending August 2026, DHL’s estimated Share of Search among courier services worldwide moved from 26.8% to 25.5%, and its estimated monthly branded searches moved from 11.1M to 9.1M.
- Across the 11 months ending August 2026, Hermès’ estimated Share of Search among courier services worldwide moved from 24.3% to 28.1%, and its estimated monthly branded searches moved from 10M to 10.1M.

## How did search popularity change for courier services worldwide in August 2026?

- Estimated monthly branded searches for DHL worldwide fell 17.7% over 11 measured months, from 11.1M to 9.1M in August 2026.

## Month by month

| Month | DHL estimated searches | DHL Share of Search | DHL rank | Hermès estimated searches | Hermès Share of Search | Hermès rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 11.1M | 26.8% | 1 | 10M | 24.3% | 3 |
| Nov 2025 | 11.1M | 26.8% | 1 | 10M | 24.3% | 3 |
| Dec 2025 | 13.6M | 28.3% | 1 | 12.3M | 25.5% | 2 |
| Jan 2026 | 11.1M | 26.8% | 1 | 10M | 24.3% | 3 |
| Feb 2026 | 9.1M | 26.9% | 1 | 8.2M | 24.2% | 3 |
| Mar 2026 | 11.1M | 28.1% | 1 | 10.1M | 25.5% | 2 |
| Apr 2026 | 9.1M | 25.5% | 2 | 10.1M | 28.1% | 1 |
| May 2026 | 9.1M | 25.5% | 2 | 10.1M | 28.1% | 1 |
| Jun 2026 | 9.1M | 25.5% | 2 | 10.1M | 28.1% | 1 |
| Jul 2026 | 9.1M | 25.5% | 2 | 10.1M | 28.1% | 1 |
| Aug 2026 | 9.1M | 25.5% | 2 | 10.1M | 28.1% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using DHL’s and Hermès’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **DHL**: Measured on the search term “dhl”.
- **Hermès**: Measured on the search terms “herm s”, “hermes” and “herms”, summed into one figure.

- [DHL profile](/demand/global-en/brands/dhl)
- [Hermès profile](/demand/global-en/brands/hermes)
- [All courier services worldwide](/demand/global-en/categories/courier-services): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, DHL or Hermès?

In August 2026, Hermès had more branded searches than DHL among courier services worldwide. Hermès was estimated to have 10.1M branded searches compared to DHL’s 9.1M, and held a 28.1% Share of Search versus DHL’s 25.5%.

## Cite this page

Brandwave. "DHL vs Hermès: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/dhl-vs-hermes

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dhl-vs-hermes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.