---
title: "DHL vs Expeditors: Which is searched more?"
description: "Which is more popular in search, DHL or Expeditors? Compare estimated monthly branded-search demand and Share of Search inside the Customs brokers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dhl-vs-expeditors"
publisher: "Brandwave"
---

# DHL vs Expeditors: Which is searched more?

Which is more popular in search, DHL or Expeditors? Compare estimated monthly branded-search demand and Share of Search inside the Customs brokers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: DHL and Expeditors
- **Competitive set**: Customs brokers
- **Market**: Global
- **Month measured**: Sep 2026
- **DHL Share of Search**: 53.1%
- **Expeditors Share of Search**: 0.53%

## Which is more popular in search, DHL or Expeditors?

- In September 2026, DHL had more branded searches than Expeditors among customs brokers worldwide. DHL was estimated to have 9.1M branded searches compared to Expeditors’ 90.5K, and held a 53.1% Share of Search versus Expeditors’ 0.53%.
- DHL was ahead of Expeditors in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DHL’s estimated Share of Search among customs brokers worldwide moved from 53.2% to 53.1%, and its estimated monthly branded searches moved from 11.1M to 9.1M.
- Across the 12 months ending September 2026, Expeditors’ estimated Share of Search among customs brokers worldwide moved from 0.43% to 0.53%, and its estimated monthly branded searches held steady at 90.5K.

## How did search popularity change for customs brokers worldwide in September 2026?

- Estimated monthly branded searches for DHL worldwide fell 17.7% over 12 measured months, from 11.1M to 9.1M in September 2026.

## Month by month

| Month | DHL estimated searches | DHL Share of Search | DHL rank | Expeditors estimated searches | Expeditors Share of Search | Expeditors rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 11.1M | 53.2% | 1 | 90.5K | 0.43% | 5 |
| Nov 2025 | 11.1M | 53.4% | 1 | 74K | 0.36% | 5 |
| Dec 2025 | 13.6M | 53.9% | 1 | 74K | 0.29% | 5 |
| Jan 2026 | 11.1M | 53.3% | 1 | 90.5K | 0.43% | 5 |
| Feb 2026 | 9.1M | 53.3% | 1 | 90.5K | 0.53% | 5 |
| Mar 2026 | 11.1M | 53.3% | 1 | 90.5K | 0.43% | 5 |
| Apr 2026 | 9.1M | 53% | 1 | 90.5K | 0.52% | 5 |
| May 2026 | 9.1M | 53.1% | 1 | 90.5K | 0.53% | 5 |
| Jun 2026 | 9.1M | 53.1% | 1 | 90.5K | 0.53% | 5 |
| Jul 2026 | 9.1M | 53% | 1 | 90.5K | 0.52% | 5 |
| Aug 2026 | 9.1M | 53.1% | 1 | 90.5K | 0.53% | 5 |
| Sep 2026 | 9.1M | 53.1% | 1 | 90.5K | 0.53% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using DHL’s and Expeditors’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **DHL**: Measured on the search term “dhl”.
- **Expeditors**: Measured on the search term “expeditors”.

- [DHL profile](/demand/global-en/brands/dhl)
- [Expeditors profile](/demand/global-en/brands/expeditors)
- [All customs brokers worldwide](/demand/global-en/categories/customs-brokers): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, DHL or Expeditors?

In September 2026, DHL had more branded searches than Expeditors among customs brokers worldwide. DHL was estimated to have 9.1M branded searches compared to Expeditors’ 90.5K, and held a 53.1% Share of Search versus Expeditors’ 0.53%.

## Cite this page

Brandwave. "DHL vs Expeditors: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dhl-vs-expeditors

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dhl-vs-expeditors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.