---
title: "DHD vs Lost: Which is more popular by branded search?"
description: "Which is more popular in search, DHD or Lost? Compare estimated monthly branded-search demand and Share of Search inside the Surfboard brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dhd-vs-lost"
publisher: "Brandwave"
---

# DHD vs Lost: Which is more popular by branded search?

Which is more popular in search, DHD or Lost? Compare estimated monthly branded-search demand and Share of Search inside the Surfboard brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: DHD and Lost
- **Competitive set**: Surfboard brands
- **Market**: Global
- **Month measured**: Aug 2026
- **DHD Share of Search**: 6.3%
- **Lost Share of Search**: 84.8%

## Which is more popular in search, DHD or Lost?

- In August 2026, Lost had more branded searches than DHD among surfboard brands worldwide. Lost was estimated to have 1.2M branded searches compared to DHD’s 90.5K, and held an 84.8% Share of Search versus DHD’s 6.3%.
- Lost was ahead of DHD in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DHD’s estimated Share of Search among surfboard brands worldwide moved from 6.4% to 6.3%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 11 months ending August 2026, Lost’s estimated Share of Search among surfboard brands worldwide moved from 85.9% to 84.8%, and its estimated monthly branded searches held steady at 1.2M.

## How did search popularity change for surfboard brands worldwide in August 2026?

- In August 2026, DHD gained estimated Share of Search among surfboard brands worldwide, from 5.3% to 6.3%.
- In August 2026, Lost lost estimated Share of Search among surfboard brands worldwide, from 87.5% to 84.8%.

## Month by month

| Month | DHD estimated searches | DHD Share of Search | DHD rank | Lost estimated searches | Lost Share of Search | Lost rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.5K | 6.4% | 3 | 1.2M | 85.9% | 1 |
| Nov 2025 | 165K | 11.1% | 2 | 1.2M | 81.8% | 1 |
| Dec 2025 | 110K | 7.7% | 2 | 1.2M | 85% | 1 |
| Jan 2026 | 110K | 6.3% | 3 | 1.5M | 86.4% | 1 |
| Feb 2026 | 90.5K | 6.4% | 3 | 1.2M | 86% | 1 |
| Mar 2026 | 110K | 7.5% | 3 | 1.2M | 83.4% | 1 |
| Apr 2026 | 110K | 6.3% | 3 | 1.5M | 86% | 1 |
| May 2026 | 110K | 5.2% | 3 | 1.8M | 87.3% | 1 |
| Jun 2026 | 90.5K | 5.3% | 3 | 1.5M | 87.4% | 1 |
| Jul 2026 | 90.5K | 5.3% | 3 | 1.5M | 87.5% | 1 |
| Aug 2026 | 90.5K | 6.3% | 3 | 1.2M | 84.8% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using DHD’s and Lost’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **DHD**: Measured on the search term “dhd”.
- **Lost**: Measured on the search term “lost”.

- [DHD profile](/demand/global-en/brands/dhd)
- [Lost profile](/demand/global-en/brands/lost)
- [All surfboard brands worldwide](/demand/global-en/categories/surfboard-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, DHD or Lost?

In August 2026, Lost had more branded searches than DHD among surfboard brands worldwide. Lost was estimated to have 1.2M branded searches compared to DHD’s 90.5K, and held an 84.8% Share of Search versus DHD’s 6.3%.

## Cite this page

Brandwave. "DHD vs Lost: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/dhd-vs-lost

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dhd-vs-lost. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.