---
title: "DGT vs Lichess: Which is searched more?"
description: "Which is more popular in search, DGT or Lichess? Compare estimated monthly branded-search demand and Share of Search inside the Chess sets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dgt-chess-vs-lichess"
publisher: "Brandwave"
---

# DGT vs Lichess: Which is searched more?

Which is more popular in search, DGT or Lichess? Compare estimated monthly branded-search demand and Share of Search inside the Chess sets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: DGT and Lichess
- **Competitive set**: Chess sets
- **Market**: Global
- **Month measured**: Aug 2026
- **DGT Share of Search**: 0.02%
- **Lichess Share of Search**: 59.2%

## Which is more popular in search, DGT or Lichess?

- In August 2026, Lichess had more branded searches than DGT among chess sets worldwide. Lichess was estimated to have 7.5M branded searches compared to DGT’s 1.9K, and held a 59.2% Share of Search versus DGT’s 0.02%.
- Lichess was ahead of DGT in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DGT’s estimated Share of Search among chess sets worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
- Across the 11 months ending August 2026, Lichess’ estimated Share of Search among chess sets worldwide moved from 63.6% to 59.2%, and its estimated monthly branded searches held steady at 7.5M.

## How did search popularity change for chess sets worldwide in August 2026?

- In August 2026, Lichess lost estimated Share of Search among chess sets worldwide, from 63.9% to 59.2%.
- Estimated monthly branded searches for DGT worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

## Month by month

| Month | DGT estimated searches | DGT Share of Search | DGT rank | Lichess estimated searches | Lichess Share of Search | Lichess rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.4K | 0.02% | 5 | 7.5M | 63.6% | 1 |
| Nov 2025 | 2.9K | 0.02% | 5 | 7.5M | 63.6% | 1 |
| Dec 2025 | 2.9K | 0.02% | 5 | 7.5M | 63.7% | 1 |
| Jan 2026 | 2.4K | 0.02% | 5 | 7.5M | 59% | 1 |
| Feb 2026 | 1.9K | 0.02% | 5 | 7.5M | 63.9% | 1 |
| Mar 2026 | 1.9K | 0.02% | 5 | 7.5M | 59.2% | 1 |
| Apr 2026 | 2.4K | 0.02% | 5 | 7.5M | 59% | 1 |
| May 2026 | 2.4K | 0.02% | 5 | 7.5M | 59% | 1 |
| Jun 2026 | 1.9K | 0.02% | 5 | 7.5M | 59.2% | 1 |
| Jul 2026 | 1.6K | 0.01% | 5 | 7.5M | 63.9% | 1 |
| Aug 2026 | 1.9K | 0.02% | 5 | 7.5M | 59.2% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using DGT’s and Lichess’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **DGT**: Measured on the search term “dgt chess”.
- **Lichess**: Measured on the search term “lichess”.

- [DGT profile](/demand/global-en/brands/dgt-chess)
- [Lichess profile](/demand/global-en/brands/lichess)
- [All chess sets worldwide](/demand/global-en/categories/chess-sets): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, DGT or Lichess?

In August 2026, Lichess had more branded searches than DGT among chess sets worldwide. Lichess was estimated to have 7.5M branded searches compared to DGT’s 1.9K, and held a 59.2% Share of Search versus DGT’s 0.02%.

## Cite this page

Brandwave. "DGT vs Lichess: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dgt-chess-vs-lichess

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dgt-chess-vs-lichess. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.